Read Our Recent Reviews

First time buying a car out of state, and they were amazing to work with! Eased all the concerns I had before I needed to drive the 3.5 hours to get there, and the friendliness of everyone on staff was amazing, it felt like I was with a group of folks I’ve know for years even though I just met them. And the free dog toys were a great way to get to my heart! If you’re looking for a great car, check these guys out!

Elliot was great to work with as well as everyone I have been in contact with at Subaru of Rochester. I highly recommend!

Esad was great. Everything be committed to be did in a timely manner and ensured all of my needs were met. Not sure I would say I trust car sales people, but Esad and the team earned my trust. I will definitely be back.

I had a wonderful experience buying a car from Rochester Subaru. They were not aggressive and extremely knowledgable and professional. I've bought several cars over the years and this was by far the best experience I've ever had. Many thanks to Jacob & Devin for their amazing work!

Exceptional Service and Ease of transaction i purchased a 2022 Forrester and its the best car I ever owned i highly recommend them.

Did the Trade up of my 2023 Outback Touring to the 2026 Outback Touring. Absolutely love the new design and was a seamless process and great interest rate.

Very professional

Wonderful experience from start to finish. Our sales representative, Matt H. was courteous and knowledgeable about the 2026 Outback. No pressure to buy. Test drive by my wife, sealed the deal. Worked out a fair deal and able to do the paperwork and take delivery of the car based on our schedule. I highly recommend Subaru of Rochester. Best buying experience I’ve ever had.

Bought a new Outback and love it. Great staff, great experience all the way around! 10/10 and would recommend to anyone in the market for a new or used vehicle.

Elliott and Devin were fantastic to work with and were not high pressure sales people. They provided awnser to all my questions and found them easy to deal with. I would definitely work with this dealership again.

I began my search for a new car open to all makes and models. As I advanced with my search, I kept coming back to my service at Rochester Suburu with Isaiah. I was reminded I was looking for a car and not a future star employee..after a couple months, yes months of research, I decided on a Suburu and completed the process with a wonderful support staff. Devon went out of his way to accommodate my requests and Isaiah couldn't have been more accommodating. There was no pressure, only help, throughout the entire process.

Great dealership tp work with. Isaiah was very kind, knowledgeable, and helpful! Great experience!

I purchased a used VW Jetta form Rochester Subaru. The team was great to work with. There was no pressure to purchase, which I appreciated. It was more of a let us know. The process to purchase was simple and easy!

I had a really good experience

We were on a road trip from Utah to Wisconsin when our Subaru started having issues starting. We called this dealership while driving since it was close to our route. They were so kind and were willing to get us an appointment same day. They had us in and repaired within an hour so we could finish the last 5 hours of our trip. We are so grateful!

Thankful for my brother Willie and Elliot for making my purchase as stressful as possible!!

Minimal waiting for shuttle. Friendly shuttle

Everyone was very friendly and helpful.

I had a great experience with Elliott from Subaru of Rochester! Even though I didn’t purchase a Subaru he still took the time and patience to go over items I was looking for and answer every question I had. The process from this dealership was so easy and painless. I have not had the best experience in the past from other car dealerships. At Subaru of Rochester I did not feel pressured, hassled or stressed about my vehicle purchase. My daughter even got a cool t-shirt from Elliott which she wears daily now! They were great!

Vary good

Love this place they made car buying easy again!

We had a great experience with Subaru of Rochester. The entire process was simple, smooth, and stress-free from start to finish. Jake and his team made sure the process was as easy and straightforward as possible. We really appreciate the excellent customer service and how effortless they made the leasing experience. Thank you for taking such great care of us. We're very happy with our experience and would highly recommend to others!

We had a good experience while buying a used car. We paid a fair price and were treated very well. Plenty of snacks available while you wait and a modern facility.

Had a great experience purchasing my new 2026 WRX limited. Shawn made the whole process from discussing prices to buying the car a very smooth process. Couldn't have found a better dealership

This is the 2nd car I've purchased at Subaru of Rochester. They've earned my loyalty with great service and staff. I worked with Matt to buy this one and he was exceptional--genuine, professional, knowledgeable and funny. I've never laughed so much when making a major purchase.

My husband and I recently purchased a Subaru Forester and working with Emily was hands-down the best part of the process! Emily was thorough, knowledgeable, and friendly, taking the time to answer all our questions with zero pressure. She made sure we found the exact right fit for our family. If you're shopping for a vehicle, do yourself a favor and ask for Emily!

Collins and the team at Subaru are top notch! They aren't just trying to pull out all the stops just to get your business. They are authentic, trustworthy people. We were happy to have Collins take care of our trade. He is genuine and hard working. Thank you!

Brenen was amazing. I appreciated his patience and no pressure approach. Very pleasant experience. Also huge shot out to Heather Holm for exceptional customer service.

The whole team at Rochester Subaru was fantastic to work with! Matt provided expert knowledge and was great to work with. The financial team was also great to work with and provided many different options and their best advise. I hope Subaru of Rochester knows how lucky they are to have employees like this team! The one thing that disappointed me was the Military discount. Subaru will recognize a person who served their country and got out within 2 years, but a veteran like me with 8 years of service can not be recognized by Subaru because I have been out since 1977. We both signed up to serve the United States of America and I did it proudly!! The $500 was not a big issue, it was just that Subaru did not recognize my service!! Please Thank the whole team for providing such professional care to my Wife and I!!

Elliott was great to work with at Subaru of Rochester. He has thorough knowledge of cars and got me into a 2026 blue Subaru Crosstrek. He made the whole experience of buying a car so smooth. Thank you Elliott and Subaru of Rochester for my new car. I love it

Matt did an excellent job. Matt was very accommodating and reassuring. We were comfortable working with Matt and his team.

Nice job! Respectful workers.

We came in looking for a good car. We've had two Subaru's before and loved them. The Crosstrek we picked was perfect. It is the right size and fit for us and handles great.

Jacob shows expertise and professionalism in handling customer service. He helped me find the right vehicle for me that is great for Minnesota weather and discussed with me all the important features of the car. Demonstrated excellent customer service skills and knows how to establish a friendly relationship demeanor, and above all, is attentive in responding to customers' concerns and questions.

SO MANY SNACK AND BEVERAGE OPTIONS! Thank you, it makes our hearts warm.

Emily and the rest of the penz team are amazing. Wonderful experience will be buying from Subaru of rochester again

I had a great experience with Subaru of Rochester. Everyone was kind, professional, punctual, and fair throughout the entire process. Jordan, the salesman, was extremely helpful and made the buying experience easy and comfortable. Jeremiah, the accountant, was also great to work with and made the paperwork straightforward and hassle-free. It’s refreshing to deal with a dealership that treats its customers with respect and doesn’t make you feel pressured. I really appreciate the way I was treated and would definitely recommend Subaru of Rochester to anyone looking for a vehicle. Jordan and Jeremiah both deserve recognition for making this such a positive experience! Thank you again guys!

Amazing customer service from start to finish. Our salesman Gaborik was awesome.

We have been Subaru customers for a long time and recently purchased a new vehicle. The process went pretty smoothly. We especially enjoyed working with Olivia in Sales. She is very personable, knowledgeable and enthusiastic. We could tell she enjoys doing her job!

I couldn’t recommend this dealership more. We worked with Isaih, who is hands down the best salesperson I’ve ever dealt with—professional, knowledgeable, hilarious, and an incredible communicator. Before our test drive, he pulled the car up, opened every door, and walked us through the features step-by-step. The team at Subaru of Rochester genuinely cares about your experience and works hard to help you find a car that fits your specific needs and budget. Unlike the rushed Honda buying experience across town—where I literally spent today peeling their dealer badge off my car—Subaru actually lets you take your time. Having bought multiple cars in Rochester, Subaru is in a league of its own. For first time Subaru owners, we couldn’t be more happy. Highly recommend!

Isaih Handy was fantastic with everything leading up to final pick-up date. Would definitely do business with him again.

It was easy to book an appointment. We were able to go through different settings and preferences on a new vehicle we had purchased. Amy was very helpful and knowledgeable which helped me get more comfortable with the vehicle.

My husband and I recently bought the 2026 Crosstrek Hybrid from this Subaru dealership. From the beginning to the end, it was a very positive experience. We had done some research on the car model we were interested in and we dropped by the dealership to see if we could do test drive. Emily was so helpful and did not make us feel pressured during the process. We are so happy with our purchase and with the customer service. Everyone was so friendly!

It was a wonderful experience. Had shopped the. Internet for vehicles and pricing. Needed to physically see the different models and trim packages. We live in Red Wing and Rochester was closer. The plan was to visit different dealerships and shop. The staff and salespeople at Penz were very friendly. Not pushy. Very accommodating as we looked and test drove 4-6 vehicles. Our salesman ,Gbaorik,was very helpful. If he didn't have the answers,he sought it out quickly. He made it our experience and did a great job. The financing is a whole nother part to the buy. But, Ally,was very professional, not pushy and ww talked through what we wanted for plans and she had good feedback without making us feel uncomfortable if I said "No thanks."i It takes time to buy that car you want,but we finalized and walked out feeling good about the whole experience. It's been awhile since we did a vehicle purchase,especially new. But,they were excellent.

Excellent experience! I have told all of my friends. The customer service tops all. It's immaculate inside and they serve coffee, etc A very nice touch. They support the community in multiple facets. They are very generous to support other great causes. I am in love with my car. I hadn't originally planned on buying a Subaru but I am sold on this whole situation. And they follow up with everything. If you need a vehicle this is the place to go. Hands down. Their theme is "LOVE" and this is evident. Christianity is part of their life and it shows. Praise God for that! Vickie Gross

Great staff!! Super kind and helpful! Best dealership I’ve ever worked with in my whole life!

Good experience, accommodating staff. Would recommend.

Jacob was a great man

Salesman was great sales manager was great. Finace was too pushy for my liking with the add ons but got a nice car with a good rate.

I returned to Subaru of Rochester for a second car purchase. My experience went very smoothly and professional. I would recommend Subaru of Rochester to anyone. I also returned to work with a professional sales man, Alex P. Great experience. My experience on March 31st with Trevor and the Service Department was wonderful. I could not have asked for a better experience. Keep up the good work. I gave told many Mankato people what a wonderful job your dealership and service department do.. Now on my third Outback from Rochester Subaru. Great experience. My salesman, Collin was wonderful and Jake the GM was very friendly and professional. Another great experience and will continue to tell people to travel to Rochester from Mankato. Thanks.

I always had a great experience with Subaru Rochester.

Everyone is very friendly and aim to please.

Esod was really great! Very friendly, very knowledgable , very infomative.

People at Subaru are always great. If you are purchasing a new automobile, I’m not sure how important customer service is to you vs having a great car. At Subaru the cars are great and the customer service is great.

I feel the sales and financing team at Subaru of Rochester took care of me very well. They kept me informed of the stock, and found me a 2026 Outback Limited (CPO with only 2,500 mi) I live 1 1/2 hours away, so they had it delivered to my house, and picked up my car for trade in. I've never had that option before. The convenience was great, but the down side was no one was there to explain the forms I had to fill out at the time of delivery, and so I had to do some calling. The biggest thing I didn't like was before I came to the dealership I asked them if I was to buy a car there, could I take it to any other dealership for warrenty service. They confirmed absolutely! When it came down to it, when I got on location, they clarified, I could go anywhere, but I would have to pay $100 deductible to go elsewhere for servicing.. I felt that was a "bait & switch", In the end, I used that as leverage on my deal and got that waived for the future. Hopefully there will be no "catches" to that when the event when it arrives.

Subaru of Rochester is truly a wonderful dealership!!! The staff is top notch and professional, Olivia got me into a fantastic 2021 outback that we were talking about over the weekend- said I couldn’t make it until Monday morning and was told it be cleaned and gased up for me to take for a test drive and sure enough Monday morning it was ready for me. I’ll be coming back to Subaru of Rochester for all my future vehicle needs.

we live in twins, but this store is located north of Rochester far away from us, offers good service, and has transparent pricing, Sales Consultant Collins Kiyaga help us too many, thank you.

Every time I get service done at this location the bar is set a little higher. Zoey is amazing and helped us navigate what was most important for regular service on our high mileage car. With money being tight these days, it is a relief to come to a business that isn’t trying to squeeze more money out of you. They work more as a trusted partner. We live 9 hours away and alway make sure we get our service done here when we are in town.

It was easy to book an appointment online. I was welcomed in to the garage on time. They did a thorough assessment of my car as well as the maintenance that I had asked for. The carwash was down. They gave me a complete readout of all the systems within in my car and their status. Very satisfied.

Quick and helpful. It feels like they aren't trying to take advantage of you, which is great. The employees aren't paid on commission, so they are genuinely trying to help you find the best deal possible.

Esad was great to work with. He was no pressure which actually made the experience quite nice. He communicated well throughout the entire time and was very patient with me

Given that we were out from out of state and suddenly had a vehicle that could no longer be driven safely and repairs would have been outrageous, everyone we dealt with was very helpful and help make a rotten day much better and much easier to deal with.

Had an amazing experience with Penz! Brenen my salesman did great, super helpful. Super informative. Would definitely recommend the team for any car purchase.

This is my 3rd Subaru Outback Wilderness and all from this dealership! Every concern I had was taken care of. Excellent customer service and care!

Jacob was lit!

Great experience, great car, great people.

Outstanding Experience with Subaru Rochester Good day! I hope everyone at Subaru Rochester is doing well. Purchasing my new Subaru was a truly exciting and memorable milestone, and I would like to express my sincere gratitude for the exceptional experience I received throughout the process. One of the primary reasons I chose Subaru once again is the remarkable reliability I have experienced with my 2010 Subaru Outback, affectionately known as "Gazzini." Over the years, Gazzini has been much more than just a vehicle; she has been a trusted companion through countless journeys, important life events, and cherished memories. Even after all these years, she continues to demonstrate the quality, durability, and dependability that Subaru is known for. The longevity and unwavering performance of my Outback played a significant role in my decision to remain part of the Subaru family. I would also like to extend my heartfelt appreciation to Esad Mujic for the exceptional customer service he provided. From the moment I arrived, Esad treated me with patience, professionalism, kindness, and genuine care. He took the time to answer all of my questions, explain every step of the purchasing process, and ensure that I felt comfortable and valued as a customer. What impressed me most was that Esad went above and beyond by taking the time to thoroughly orient me to the vehicle's features and functions. His willingness to personally walk me through the operation of my new Subaru and ensure that I understood its technology, safety features, and capabilities exemplified what I consider outstanding customer service. His dedication to making sure I felt confident and well-informed before driving away reflected a genuine commitment to customer satisfaction and excellence. Because of the exceptional service Esad provided, I would confidently and enthusiastically recommend both Esad Mujic and Subaru Rochester to my friends, family, and anyone considering purchasing a vehicle. Team members like him help build lasting trust and loyalty, and they truly represent the values and reputation of the Subaru brand. I would also like to express my sincere gratitude to the Manager of Esad Mujic for his assistance and attention regarding the work performed on my beloved 2010 Subaru Outback, "Gazzini." I do appreciate the call and commitment to customer satisfaction were greatly appreciated and did not go unnoticed. Thank you to everyone at Subaru Rochester for your time, professionalism, and outstanding service. I am deeply grateful for the positive experiences I have had over the years with both Subaru and Subaru Rochester. It is reassuring to know there are still organizations that genuinely value their customers and stand behind the quality of their products and service. With heartfelt appreciation and respect, thank you for helping make this special milestone such a positive, enjoyable, and memorable experience. — Noel F. Ancheta

Nice and kind staffs!

Good service, friendly and helpful

I found the car I wanted on Cargurus and it was located at Subaru of Rochester in MN. I did everything by text. They worked with me over a couple of days to get the deal I wanted done. The salesman, Gaborik, was helpful in sending a video of the car and pointing out a bonus that hadn't been noted. I had wanted the car delivered to me, but was told they could only deliver 45 miles from the dealership. I luckily have an amazing friend that drove me the 3 + hours it took to get there. Walk through of the tech and car was pretty thorough and, all in all, was a good experience.

Our second vehicle purchased from Subaru of Rochester. Smooth experience the whole way through. Very comfortable atmosphere. Esad and the sales team were all very knowledgeable and did not pressure us in any way. We found the prices and warranty options were better than purchasing a Subaru from other dealerships we visited in the area.

Excellent customer service! We highly recommend Rochester Subaru!

Excellent customer service! We highly recommend Rochester Subaru!

Everyone was so pleasant & helpful.

I had a great experience with this dealership! Collins was friendly and patient and didn’t rush us on our decision. I’m thankful for his help!

I was a first time car buyer and they made the process amazing and easy! I never felt pressured to make a purchase and they were more than willing to talk me thru everything - even if it was more than once. Highly recommend Subaru of Rochester and Olivia!

We purchased a 2026 Outback from this dealership. The entire experience was pleasant, with no pressure tactics by anyone. It really felt like we were right at home. Every aspect of the purchase was pleasant and professional. A big shout out to Olivia. She patiently answered all our questions and made the whole experience enjoyable. Highly recommend this dealer to all people looking for a new or used car. DeeJay and Sandy

The Subaru staff are very friendly and helpful. I did not hesitate to ask questions or express my opinions on cars or features, and they (Jordan, Emily, and managers) patiently answered all my questions.

For the second time, finding the perfect car was a breeze with this dealership. A special thanks to ESAD Mujic for being incredibly helpful and accommodating with all my requests. The customer service was superb, and the friendly atmosphere made the entire experience even more enjoyable. Highly recommended! #2026 Subaru Forester Wilderness

My original review from two years ago was overwritten, so I’m sharing this updated review based on my most recent experience with the dealership. For the second time, finding the perfect car was a breeze with this dealership. A special thanks to ESAD Mujic for being incredibly helpful and accommodating with all my requests. The customer service was superb, and the friendly atmosphere made the entire experience even more enjoyable. Highly recommended! #2026 Subaru Forester Wilderness

Penz dealership made our car buying experience smooth and worry free. Our salesperson (Brenen Madison) was a real pleasure to work with. He went above & beyond to make us feel comfortable & answered all our questions. Love our new Subaru Crosstrek Sport.

We purchased a 2014 Toyota Camry from Subaru of Rochester on 7/10/2026. We worked with Jordon Herndon who was friendly, efficient and knowledgeable. The dealership is clean, inviting and has a strong well deserved positive reputation in Rochester, MN.

It was a very difficult situation and everyone there was si helpful, caring, and did everything they could to help me!! I appreciate each and every person that made the situation better

We received a fair deal. Elliot was very helpful.

I was very pleased with how friendly the staff was. Elliott is wonderful. I was disappointed that this Subaru didn’t come with weather tech floor liners in the passenger compartment as my previous two Outback’s had come with them.

Very good experience. Our 5th Subaru from Penz Auto, so they must be doing something right.

Choosing a car and filling out all the paperwork is a lengthy process and Subaru of Rochester did their best to provide water, snacks, a place for our child to play, and anything to make the process go as efficiently as possible. Collins was particularly excellent, he is very professional while being very pleasant as well. I would say affable. This was our third time purchasing a vehicle here, and all three times went rather well, and importantly when things didn't go perfectly, they did well to recover, and being good at that is an important skill they put to great use. Great all around experience, would buy again.

Excellent customer service. I will return.

I had a great experience working with Esad and Jake. Both were helpful and were able to work with me to find a great car at a great price. Would recommend both of them if you want an excellent experience purchasing a new vehicle.

Great salesman to work with, everyone helpful in every way wonderful experience

Jordan was professional, listened to what we were looking for, and helped us make the appropriate decision for our needs. The process was smooth from the initial interaction to the final sales.

Everyone gave us excellent help with purchase of NeW Subaru Ascent tour8ng model!! BRennan was a great sales person to work with and very knowledgeable and took time to set up our phones remote start and facial recognition!!

I had a wonderful experience purchasing a new Ascent at Subaru of Rochester, MN. The entire staff throughout the process was knowledgeable, patient and very thorough which made this purchase an easy one. Big shout outs to Bryce, Jordie and Jeremiah for their unwavering commitment to the Subaru Dealership.

We would highly recommend this dealership! Great customer service by all staff! We have worked with Elliott on purchasing a new vehicle many times and he was courteous, knowledgeable, friendly! We bought a new Subaru Cross Trek! We absolutely love it! We are now very proud to say we are part of the Subaru family because of Elliott and great experience! Highly recommend!

Rochester Subaru really helped me find the exact car, model, trim, and color that I wanted and we super friendly, as well as patient with me as I was exploring all the options. Already loving our new Subaru and can't wait to get some road trips under its belt.

They fell over themselves to insure that I was a satisfied customer. In addition, they gave me above blue book value for my trade! Big shout out to Brennan my sales person, who couldn't be more patient and well meaning. When it's time, I'll be giving them my business again.

We were blown away by the incredible service provided to us during our purchasing of our new Outback. We are new to the Subaru crew and Penz made us feel welcome from beginning to end. We never felt pressured to purchase, were kept well informed, and provided the utmost respect. Esad was incredible!

Jacob was absolutely fantastic! I got a great price on my dream car.

Brennan has helped us 3 times in the past 7 months due to two encounters with deer. He was very helpful and knowledgeable and efficient. We are so happy with Subaru of Rochester and Brennan!

Great staff they are not there to just sell you a car they are there to build a relationship with the customer and find you a vehicle that will fit your lifestyle and more importantly your budget they are great at problem solving and finding a solution I purchased two vehicles from the Subaru of Rochester we all know buying a new car can be stressful and give a person anxiety they did a fantastic job of making the process exciting and took away any concerns I had the staff there really care about the people in the community I could see that through my experience I would recommend them to anyone that is on a new car journey purchase