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We are beyond happy with the whole experience with Penz Subaru. Everyone is amazing. We have and will continue to recommend them to family and friends. And of course we love our new Outback!!!!!
Very good
Very courtesy and professional staff. Mechanics provided quick and efficient maintenance repairs. Both David and Madysen were extremely helpful.
Subaru is so commentating Efficient and professional. They never disappoint.
I was kept up to date as the work was being done on my vehicle. They let me know when the tire rotation was not needed. Everything was handled professionally and with care.
Josh was of great help, in a timely, professional manner.
Great
They made sure we had the car we wanted, expedited adding the accessories we wanted and got us on our way. Lots of teamwork at Subaru of Rochester
I received prompt and courteous service. I was kept informed about the prognosis and the progress. Subaru should be very proud of how guests are treated by Dave and the rest of the friendly staff.
I have nothing but good things to say about my experience at Rochester Subaru! From the moment I called in a panic with my AC not working and having a sick kid they made sure that they got me in one of their loner vehicles till they were able to look at my car and figure out what was going on. Not even a week later I was back in my own vehicle with the AC working like it was a new car. From the moment I arrived in tears before a stressful doctors appointment with my son to the moment I returned in happy tears for how my track team I coach did at state they were there for the highs and lows. Honestly they are more than just a dealership or a shop, they want to make sure you are taken care of and truly love what you drive! I hope the next time I am back, I am looking at upgrading my vehicle.
I can't say enough about how wonderful this dealership is. From start to finish they were very genuine and insured that we got the car we loved. A special thanks to Elliot our salesman outstanding job. Seriously every person from Elliot to the managers to the finance folks to the host at the front entrance they were all phenomenal
Received phenomenal service from my initial phone call for scheduling the appointment all the way through the final review. I’ve had my Subaru serviced through multiple dealerships but never treated this well. Highly recommend Rochester of Subaru for your needs and request Josh, you’ll be well taken care of.
Great communication from service department. They worked me in their busy schedule earlier than i expected. Very professional and courteous team! Highly recommended!
Very easy to work with.
They actually took the time to get in the car with me for a test drive to confirm what I hearing so they could convey that to the technicians. The service advisor was great at communicating to let me know the status of the repairs. There was no real pressure to upsell any maintenance items but did offer so that was nice as well. Overall a great experience and will be back if and when my vehicle has issues again.
Above and beyond!!! I just got off work and when I started driving my vehicle was making an awful noise and I thought something was horribly broken. I pulled into the service bay, (no prior appointment), David was able to quickly diagnose my issue and thankfully it was nothing more than a rock in the tire! He was able to fit me in quickly to take care of it and I was on my way. Thank you!! You Rock! :)
Subaru is always very good at the dealership. Agents were busy inside still one agent came outside and checked me and said that he will clear and get me spot soon which actually he did. Ricky and Josh took their presious time to check the vehicle and actually compared my concerns with another same model vehicle. Very good service, thank you
We bought a used Subby from another dealership and brought it in for needed repairs. The service was easy to schedule, we understood what needed repair and the team kept us updated on progress and costs. We also appreciated the loaner car while the work was being done. Thanks, we’ll be back… hopefully not real soon though
Subaru is fast and efficient whenever I bring my Outback in for servicing. Madysen, the tech who took care of me for my recent appointment, is the best. She’s knowledgeable, motivated, thorough, and of good cheer. Thanks Subaru and Madysen!
What a great experience! Clear explanation of what my car needed. Feedback throughout the process. Thank you!
This was our first experience with the Service Department at Subaru in Rochester, MN. It was for an oil change, tire rotation and general fluid check. All was completed within an hour. Staff was informative and courteous. The waiting room was comfortable for the wait. All went as planned.
Service was great and very thorough always feel that they care for me and my needs.
Super friendly service. Answered all our questions. The snacks were enjoyable also.
Good guys. Very accommodating.
Great service!!!!
Most helpful and patient with prompt and professional service.
I was traveling and had a small issue with ny car. Josh in service was super nice and the crew got me back on the road quickly. The experience couldn't have been better.
I brought my car in for service today and received excellent, professional, and friendly care from John Shaw, Certified Service Advisor. I was kept apprised of the work throughout the process. The stay in the dealership's customer lounge was very pleasant - good Wi-Fi, lots of complimentary snacks, soda, and water. The place overall and the men's room in particular are kept very clean.
Here for a routine oil change and to have a rock removed from the brake area. Had a lot of errands to do in a short amount of time. They let me get a loaner vehicle while my car was being serviced. Thank you so much!! Great experience!
Great experience with the service department. Greeted immediately and all questions answered. Quick service
Excellent service
Rickey was amazing at helping us out in a tight spot! Super knowledgeable, efficient and kind. All the staff was super friendly and helpful. Highly recommend!
Professional service and went above and beyond to meet the customer's needs! Look forward to future interactions with Subaru of Rochester.
Isaih was fantastic to work with. He sold me my dream car. I'd recommend him 10/10.
No one ever wants to hear they need new tires on a newer car with less than 32K miles. John did everything possible to make it as painless as possible. Overall was very satisfied with the work done at the dealership.
Showed up today for a routine service in which David attended to me and was super helpful answering my questions and setting me up with a rental for the day. The mechanic who worked on my car was awesome giving detailed explanation on what was being done and possible things to be on the look out for in the future. Definitely continue bringing my car in to get serviced! 10/10
Excellent sales service. Service department also excellent in providing service to my previous Subaru.
I always get in and out in what seems like a good amount of time. Things are thoroughly explained and questions answered beforehand. I feel like they value my time.
Short notice but successful oil change and check up on outback, thanks service team and driver!
We get excellent service from Rochester Subaru
Very helpful!!! Great service!!
I bought my car online, and Isaih made the process smooth and stress-free. He sent detailed videos and pictures, answered all my questions quickly, and made sure I felt confident every step of the way. I highly recommend working with Isaih and buying a car from Subaru of Rochester, top-notch service all around!
Very timely service and the staff was so nice. First time using this dealer since moving to MN. We will be back.
I was on a road trip when my Subaru was due for its first service. They didn’t have any appointments for over a week, so I did the drop-in service. They told me when I dropped it off that it might be three hours because they’d been very busy. My car was ready in just under three hours. They obviously emphasize Customer Service because they took great pains to make sure that everyone was comfortable as they waited, and at the end they explained everything they had checked and done to my car. Everything worked fine afterwards and they gave my car a complementary car wash.
Excellent service, regular updates, friendly attitudes, professional/relaxed atmosphere, nice amenities in the waiting room. Seemingly an efficient and straightforward work order system, with genuinely happy staff sans the chaos and confusion of other dealerships I've seen.
Trevor was very helpful
Very friendly, helpful and on time!
From start to finish, Esad provided excellent customer service, patience, and knowledge of vehicles. It felt like he and the rest of the Subaru crew were working for us, and ensured our needs and budget were respected.
Levi was a great help, perfect gentleman, knowledgeable, and great to work with.
Subaru Rochester has treated us well on more than one occasion. Purchasing two cars, my only advice would be to ask for your personalized interest numbers. Everyone was very nice when we've gone for maintenance. I arrived an hour earlier than expected and they got us in no problem. Special thanks to Josh and Rickey for being knowledgeable, friendly, and efficient.
Very pleasant customer service.
I found the sales staff to be helpful, organized and patient with me while making this important decision. They were very knowledgeable. I love my new Outback.
Caleb and Brennan were fantastic to work with. I felt heard, unpressured, and the entire process of buying my new vehicle was under 4 hours. 1000/10!
Went to another mechanic first and told I had a transmission problem. They quoted me $10,000.Went Subaru fully prepared to need a new transmission and work on doing a payment plan.Not only did they realize the other mechanic was wrong but the were able to fix for much $1,600. They got my car done within a day. Mechanics were very up front with me and made sure I got my car back right away.
Super friendly and professional. Did a great job of walking through all the points of my inspection and recommendations. Didn't feel pressured and left informed. Will be going back again.
John was extremely helpful in resolving the issues I had with my car at a reasonable cost and in a timely manner! He represents Subaru of Rochester very well!
John is responsive. He answered my questions promptly. I felt comfortable with him. Recommended service person!
Extremely courteous, complete and comprehensive service - my service was so quick but even still I was informed of progress and state of car filters. Excellent!
Elliot was super. I have never experienced a car salesman as thorough and accommodating as Elliott. Answered all questions. Toured us through the whole facility. Jake and Jeremiah also so personable and helpful. No pressure from anyone. We drove out with a Crosstrek Wilderness. We love it. Just took our Crosstrek in for its first oil change (which was free). I was in and out in about 30 minutes. This dealership really makes the extra effort to make you happy.
My visit to Subaru for a 60,000 mile check was very positive. Everything was explained to me before any work was done on the car, all my questions were answered. Thank you Tom
Had our Forester serviced at Penz Subaru in Rochester. Great service with communication throughout the day when it was getting serviced. They communicate via text which was convenient during my work day. Their van service is very convenient. When I’ve had service that has taken a few days I’ve been able to rent a car.
Absolutely positive experience. Trevor is a great representative and an asset to the service business.
Outstanding customer service
Took care of my needs. Service was great as always!!
Great service team and very friendly.
I called to get parts to do work myself and was told I had an extended warranty so took my car in and they took care of the issue at no cost to me. I love my forester and was very pleased with the whole process as I purchased it. Now a little over a year later and even with the issue of a broken down car I am even more of a Subaru lover. All the people at Penz Subaru are great to work with will deal with them again and will gladly tell others to give them an opportunity .Great job.
Thank you Subaru of Rochester for your excellent service. Buying a car is a major purchase decision. I appreciate your knowledge and support to match me with the right vehicle for my needs and taste. My new Crosstrek is oh so fun to drive!
I recently had the pleasure of working with Isaih during my car-buying experience, and I couldn’t be more satisfied. From the moment I walked in, he treated me with genuine respect and patience, never once making me feel rushed or pressured. What stood out the most was how not pushy he was — a rare quality in the car sales world. He took the time to listen to my needs, answered all of my questions honestly, and gave me the space to make decisions on my own terms. If you're looking for a trustworthy, respectful, and easygoing car salesman, I highly recommend Isaih. He truly made a typically stressful experience feel comfortable and even enjoyable.
Prompt professional service exceeded my expectations. The vehicle is running great, and the service costs were reasonable. Thank you.
I had an amazing car-buying experience at Subaru of Rochester—truly the least stressful one I’ve ever had. I worked with Collins, and from the moment I walked in, I felt completely respected. I went in alone as a younger woman, which can sometimes feel intimidating at dealerships, but there was absolutely no pressure at any point. Collins was kind, open, and refreshingly honest. What really stood out to me was how transparent he was about pricing. Everything was clearly laid out and explained upfront, with no hidden fees or surprises. I felt incredibly well-informed about all of my options, but never once did I feel pushed toward upgrades or add-ons. He made sure I understood everything and felt comfortable throughout the process. It was clear that Collins genuinely wanted me to make the best decision for me, not just close a sale. I left feeling confident, respected, and genuinely happy with my purchase. I can’t recommend Collins or Subaru of Rochester enough—especially if you're looking for a calm, clear, and supportive car-buying experience.
David at the Service center is so easy to work with. He kept me informed every step of the repair. Thanks to the repair guys who really had a tedious job of replacing all my wires! You all were awesome!
Fast, friendly, accurate. No judgement. No hard sell.
Always a good experience at Subaru of Rochester. Levi went above and beyond taking care of me and answering any questions I had.
Amy was my Love-Encore Representative for my new Subaru from Rochester, MN. She is so unbelieveably knowledgeable! As well as professional and thorough. She was patient with my questions and confirmed my understsnding on more detailed items. I am a very satisfied customer. Amy even offered to answer questions that popnup even after our official appointment day has passed. Thank you Amy and thank you to all the great team at Subaru in Rochester.
David and the Subaru Auto Service Team did a great job servicing my vehicle! He provided recommendations for the future along with detailing current issues that could arise. The complimentary car wash was a plus as well!
We had a great experience working with Elliott at Subaru of Rochester! He made the buying process so easy, and was able to take care of just about everything over the phone before we made the long trip there. Everyone at the dealership was very friendly from the time we walked in. Great dealership to work with; will definitely go back for future vehicles.
Subaru of Rochester Service team is excellent! Madysen is awesome and great to work with. Would highly recommend them.
Excellent service! Ricky very helpful.
Just brought my car in for a recall. Pleasantly was not heavy-handed into more expensive repairs. That is always appreciated.
More than I expected, but necessary for my warranty. David was very polite l, helpful, and cheerful. Everything was taken care of and explained well. I was very happy with my service
It was a very friendly and comfortable experience. Staff is very accommodating to our needs and timely took care of us.
Great people and great service.
Fast friendly service!
Ricky did an awesome job clearly outlining the service needed for my Impreza and then took care of my needs (provided a loaner car) while completing the job. Thank you Subaru of Rochester and Ricky in particular.
It was easy to book an appointment online. I was welcomed in to the garage on time. They did a thorough assessment of my car as well as the maintenance that I had asked for. The carwash was down. They gave me a complete readout of all the systems within in my car and their status. Very satisfied.
Collins listened to what my needs were, and didn't try to put me in something I wouldn't be happy with. The team was very helpful and considerate. Thank you Subaru of Rochester!
Give us the best deal and make sure the car runs well and looks good inside out.
The whole experience of dealing with Subaru of Rochester was excellent. They are friendly, knowledgeable, efficient and fair. We have purchased several vehicles from this dealership and every time we go there the service just gets better and better.
We had a great experience looking for our next vehicle. Collins did a great job of listening to our needs, giving us space, and finding options for us. Jeremiah, in Finace, also did a great job of explaining our options and working with us. We are so happy with our new baby! Plus we were pleasantly surprised by all of the kind follow up. Thank you, Subaru of Rochester team!
Precise, punctual, professional.
Excellent service and attention to detail. Frequent updates and information provided to customers awaiting completion of service on vehicle.
Best car buying experience I have ever had! Thank You Collins and Subaru of Rochester!
Everyone at Subaru of Rochester is extremely helpful and knowledgeable. When I’m waiting, they let me know often about the progress and I never have that feeling that I’ve been forgotten or that they are working on other customers vehicles and letting me rot in the waiting room.
Always receive excellent service!
Exceptional service as always. Rickey was super helpful and thorough.
Buy a car from Esad. Sent him a text on Thursday night telling him what I wanted and minutes later he had something. On Friday we did all the paperwork virtually and by 2:00 pm Saturday, I test drove the car, signed the papers and was in my way home, the proud new owner of a Subaru. Esad is a pro and will get you what you want.
Easy, clean experience for buying a new car recently. Jacob was prompt, available for questions during standard hours and not, and great to work with. The vehicle was well prepped and Jacob got plenty done ahead of time to keep the appointment moving along fine.
Trevor did a fantastic job facilitating my Subaru Forester routine service visit this week. I've been a customer for just over 2 years and the high quality of service is always consistent and great.
This was my last FREE oil-change at @ 12,000 miles including 15-pt inspection and tire rotation. I appreciated that it included a live video made by the technician as he went thru all 15 pts with helpful explanation. In addition, since I live on a gravel road, I asked for the cabin filter to be changed, and it was. David said it would take about an hour to get it done and that proved accurate. We went over everything afterward and I was satisfied. I went on with my day promptly. Their shop prices are reasonable....considering they are a dealership!
They helped with an issue on my car.
I had a great experience working with Esad and Jake. Both were helpful and were able to work with me to find a great car at a great price. Would recommend both of them if you want an excellent experience purchasing a new vehicle.
Great salesman to work with, everyone helpful in every way wonderful experience
Jordan was professional, listened to what we were looking for, and helped us make the appropriate decision for our needs. The process was smooth from the initial interaction to the final sales.
Everyone gave us excellent help with purchase of NeW Subaru Ascent tour8ng model!! BRennan was a great sales person to work with and very knowledgeable and took time to set up our phones remote start and facial recognition!!
I had a wonderful experience purchasing a new Ascent at Subaru of Rochester, MN. The entire staff throughout the process was knowledgeable, patient and very thorough which made this purchase an easy one. Big shout outs to Bryce, Jordie and Jeremiah for their unwavering commitment to the Subaru Dealership.
We would highly recommend this dealership! Great customer service by all staff! We have worked with Elliott on purchasing a new vehicle many times and he was courteous, knowledgeable, friendly! We bought a new Subaru Cross Trek! We absolutely love it! We are now very proud to say we are part of the Subaru family because of Elliott and great experience! Highly recommend!
Rochester Subaru really helped me find the exact car, model, trim, and color that I wanted and we super friendly, as well as patient with me as I was exploring all the options. Already loving our new Subaru and can't wait to get some road trips under its belt.
They fell over themselves to insure that I was a satisfied customer. In addition, they gave me above blue book value for my trade! Big shout out to Brennan my sales person, who couldn't be more patient and well meaning. When it's time, I'll be giving them my business again.
We were blown away by the incredible service provided to us during our purchasing of our new Outback. We are new to the Subaru crew and Penz made us feel welcome from beginning to end. We never felt pressured to purchase, were kept well informed, and provided the utmost respect. Esad was incredible!
Jacob was absolutely fantastic! I got a great price on my dream car.
Brennan has helped us 3 times in the past 7 months due to two encounters with deer. He was very helpful and knowledgeable and efficient. We are so happy with Subaru of Rochester and Brennan!
Great staff they are not there to just sell you a car they are there to build a relationship with the customer and find you a vehicle that will fit your lifestyle and more importantly your budget they are great at problem solving and finding a solution I purchased two vehicles from the Subaru of Rochester we all know buying a new car can be stressful and give a person anxiety they did a fantastic job of making the process exciting and took away any concerns I had the staff there really care about the people in the community I could see that through my experience I would recommend them to anyone that is on a new car journey purchase
Great not pushy salesperson and finance person.
Very friendly - really listened - wants the customer to have the best driving experience Love my new car
I worked with Collins at Subaru of Rochester to purchase my new Ascent. He was great and made everything easy! I was in a car accident the evening before purchasing the Ascent. My 2017 Subaru Outback was totaled when a drunk driver hit me. I called Friday morning and told him exactly what vehicle I was interested in. He held it for me until we arrived that afternoon!
We bought a 2026 Subaru Outback in the Touring trim. Brenen M. was our sales representative and he was very knowledgeable as well as helpful. Subaru of Rochester is a very clean, up to date dealership. All the staff was friendly and I would recommend them to anyone looking for a Subaru.
Subaru of Rochester is one of the best and most friendly helpful dealership I have ever dealt with
Recently purchased a new vehicle from Subaru of Rochester. Salespeople were great and finance was a breeze. They really made the process simple and there was no sales pressure throughout the process. I highly recommend!
Vanessa, my salesperson, was just fantastic. If all my car buying experiences were like this, it would make the process a little less stressful. The team was truly caring and were adamant that they find the right car for me. Great customer service the following days after my purchase as well. Staying in touch with the customer will bring them back and show them genuine appreciation for their purchase.
Inviting and comfortable atmosphere. Attentive and knowledgeable service. Fair prices and they ensure vehicles are inspected and ready to go before offering for sale. My sales rep was Elliot, and I would definitely recommend him.
Jordan was a great sales person that went over all the options thzt were available for the Subaru Outback that I was interested in leasing, and he got me exactly what I was looking for! Everyone at Rochester Subaru was very friendly and helpful! I would highly recommend checking these folks out!!!
All workers help
My sales person,Olivia, was very helpful and knowledgeable. She even let me take it to lunch! I love my blueberry Subie!
Brennan was amazing to work with, answered all of our questions. We were going back and forth and he was so Patient with us. I can proudly show off my new ride!!!
We would highly recommend Subaru of Rochester when looking for a new or used vehicle. The service and staff were excellent, knowledgeable and professional. Our sales professional Luis listened to what we were looking for and explained the models and features. Caleb the GM and Jeremiah in Finance made the purchase process smooth and hassle-free. From the time we walked in and met Luis, until we drove away we were happy with the service and process. Thank you all!
Quick and straightforward purchase for my daughter. Salesperson was good to work with and explained everything to her.
4th or 5th Subaru Forester we have bought from here, 3rd one from Elliott! He is the best salesman we have ever had in 50 years of buying cars! He’s the reason we keep coming back, also the nicest and most customer friendly dealership! Love the customer lounge and all the snacks and drinks they offer. Truly makes the car buying experience less stressful.
Very friendly people working there. Made leasing a car easy. Elliott in sales and Alex in finance were extremely helpful and friendly.
My sales person Elliot was amazing. So great to work with and listened to my needs with no high pressure sales. They stayed past hours to assist me with the sale after ai traveled 2 hours after a very long work day. This is my second purchase from this dealer and I will be back.
I will never be able to say enough kind words regarding my experience at Subaru. Isaiah went above and beyond. Taking time to go over the interior of the vehicle and answering any of my foolish questions. Isaiah made this experience, very painless and very pleasant. He is an exceptional sales person, but also an exceptional person.
had a good experience
Great experience purchasing my crosstrek!! My sales associate Elliot was fantastic throughout the process!! Very friendly, never pressuring, and gave me all the information I needed to make the purchase decision that was right for me. Thank you Rochester Subaru!!!
Esad is practical and just a great partner in making decisions for your next car purchase. He is knowledgeable, reasonable and kind. This is my second purchase with Esad and he works with my busy work and life schedule- I have purchased two Subarus now and with each I was in and out of the dealership on purchase day in under 2 hours. The staff at Penz Subaru Rochester are friendly and welcoming.
I worked with Luis V at Penz Rochester Subaru. He did a fantastic job. He made the purchasing process seamless and I was in and out quickly. Overall very satisfied and would buy from him again.
Professional, timely & friendly service.
Had the best experience with the shuttle driver. What a genuine gentleman! He’s a keeper.
Everytime we go there all of the employees are very friendly and courteous.
I love the service and the staff.
Collins helped me purchase a 2010 toyota corolla from them and he was amazing, very polite and helpful and a kind man who made me feel confident in my purchase. My car runs like a dream :)
Everyone was very professional, friendly and accommodating.
Matt, the salesman was very accommodating. He answered all questions and easy to visit with.
Hands down the best car buying experiences we’ve ever had. This is our third car purchase with Esad and the crew. We truly wouldn’t go anywhere else.
Isiah was a great host in looking for a used car. It was an early Monday morning and I had called ahead to make sure it was still there. He had it washed and right up front for me in 20 minutes when I arrived. Knew his vehicle even though it was not a Subaru and was a great co-pilot during the test drive. Very responsive to text messages and made for a great overall experience.
They treat me with respect and helped me get the vehicle I wanted at the price I wanted.
I JUST PURCHASED MY THIRD SUBARU FROM PENZ ROCHESTER SUBARU. WE HAD A 2025 OUTBACK AND WE STOPPED IN FOR OUR FREE OIL CHANGE, WHILE WE WERE THEIR WE LOOKED AT THE NEW 2026 VERSION. WE LOVED THE NEW STYLE SO MUCH WE ENDED UP TRADING OURS IN WITH A LOWER INTEREST RATE AND THE PAYMENT ACTUALLY WENT DOWN SOME. WHAT A DIFFERENCE!!! THE NEW OUTBACK IS AN AMAZING CAR AND WE LOVE IT!! IT'S LIKE A TOTALLY DIFFERENT LUXURY CAR! IF YOU LIKE SUBARU'S I WOULD RECOMMEND STOPPING IN AND CHECKING ONE OUT! THEY TREATED ME SO WELL AND NO PRESSURE. MY WIFE AND I FIGHT OVER WHO GETS TO DRIVE. I LET HER WIN BECAUSE I LIKE WATCHING HER SMILE!! :)
buying a car from any dealership is worse than going to a dentist
Great customer service. Olivia and the whole team was all about making sure that we had a good car buying experience.
My friend was shopping for a car and I helped her with that. We visited several dealerships in Rochester and we ran into different situations, from inflated prices to lack of transparency in the process. We came to Subaru of Rochester and not only did we like the car that my friend ended up buying but the whole process was clear and transparent and we never felt pushed into anything. Brenen, the salesperson and the whole buying experience were great!
Everyone was great to make sure we got what we wanted.
I really like Subaru so that was an easy choice but the salesman that helped me was great. The only thing hard was the paper work that took a long time.
Best car dealer ever! This company takes care of all your needs or wants! Top notch salesmen and a company you can trust! Subura is the best car ever!!❤️❤️❤️❤️
Excellent experience purchasing new Outback. Lots of information and no pressure. Very attentive staff.
Love Penz Subaru!! EVERYONE goes out of their way to make sure the customer is happy with the service they get, the purchase they make and the financing they may need. Esad. Luis, Mike and everyone.....KUDOS to you!!
We had a great experience at Penz Automotive Group (Subaru) in Rochester, MN. Our sales person was Elliot and he was AMAZING! No high pressure sales…just a genuine interest in what we wanted/needed and a desire to ensure he got us into the right vehicle. It’s now been about a month since our purchase (a 2026 Subaru Forester - Wilderness Edition) so we’ve completed the sale, completed financing, and had our first experience with the parts department (for some add-ons), and Service Center (for installation). It’s the little things that make a big difference and Penz Automotive Group (Subaru) in Rochester leaves no stone unturned. From door attendants who greet you and open the door for you every time you visit, to service center employees who make themselves available to you during their lunch — this place is top notch! If the rest of our ownership experience continues this way, I can confidently say that our first Subaru purchase won’t be our last! Thank you for making car buying less stressful, virtually hassle-free, and (dare I say) somewhat enjoyable! Keep up the outstanding work!!
Had a great experience at Penz Subaru! The staff were all friendly and helpful, especially Sandra and Jake. Two thumbs up highly recommend!
Collins was the service writer I worked with, and I am deeply impressed. Subaru begins with a series of questions, pinpointing your tastes, values, and desires. You are guided, not led, through this process. My answers mattered. When other dealerships made me feel poor, unimportant, and like they were doing ME a huge favor, Collins and the team at Rochester Subaru made me feel important, and they assured me that they will help me find a way to meet my needs and desires. They made this not only easy, but enjoyable. They have a great product and an even better team. And fun sidebar: a customer came in to leave them a tub of homemade cookies while I was there. They have, clearly, made an impression on more than just me. Even if you are Subaru-skeptical, I think you should at least shop here once the next time you are looking for a car, just so you know how a customer can and should be treated.
I had a great experience working with Matt H. at Subaru. From start to finish, he was professional, knowledgeable, and genuinely helpful without ever being pushy. He took the time to answer all my questions, walked me through my options, and made sure I felt confident in my decision. What really stood out was how easy he made the whole process. everything was smooth, transparent, and stress-free. It’s clear he cares about his customers and wants them to leave happy. I would definitely recommend asking for Matt H. if you’re in the market for a vehicle!
Thank you to Jordy and management team, I love my car!
They were very nice and helped a lot with getting the car I wanted
We purchased our vehicle from Subaru of Rochester in the middle of several tornados. In all of the chaos they stayed professional. We were well taken care of and will be purchasing future vehicles from them! I would highly recommend Subaru of Rochester!
Love Subaru of Rochester! They are great with their service. Made getting my new car a breeze and the gift they sent was wonderful!
Best sales experience ever.
Loving my new Subaru Crosstrek! Huge thank you to Elliott, Alex, and the rest of the team for making the whole process so easy and stress-free. Appreciate all your help!
It was great! Truly awesome buying experience!
My experience with Subaru was perfect. Isaiah was welcoming, very professional, kind and helpful. Between Isaiah and Amy, they found the car that I wanted. It came in at a reasonable time and got me on the road. I love my Forester. Subaru in Rochester is an awesome car and company. I would recommend them highly. In fact this is my 5 Subaru.
I have enjoyed dealing with both the sales and service staff.
Found a great vehicle. Didn't think i could pull it off but Brennan offered some creative finance options and we closed the deal that day. I drove over an hour tl get there but it was well worth it.
Jesse was great
Amazing experience! Everybody we interacted with truly represented the “Minnesota Nice” persona. Special shout out to Luis Velez! He is kind, caring, and just an all around fun person to be around! Luis and team were very accommodating to me and my family!
Car shopping can be stressful. But Subaru of Rochester made it a remarkably pleasant experience. The staff we dealt with included Jacob Hansen, Jeremiah Steege, Collins Kiyaga, and Amy Anderson. They were all friendly and professional. Jacob and Collins in Sales patiently explained the features of the 2026 Forester we were interested in. Amy discussed the assistance offered to learn about all the technology that comes with vehicles these days. Finally, Jeremiah went through all of the optional protection packages and processed our paperwork efficiently. Unlike many dealers, Jacob at Subaru of Rochester immediately provided us with the out-the-door price via email before we drove the two hours to Rochester. Also, there were no forced dealer add-ons, which still happens at other dealers. Getting the OTD price and no forced add-ons were HUGE to us! If you're looking for a vehicle, we highly recommend Subaru of Rochester. They earned our business with the perfect balance of promoting their products, but with a low-pressure approach. Great job to all!
We had a very good experience with Isaih Handy. He was helpful and understanding.
Everyone was so friendly and helpful! This is my second purchase at Penz and both experiences have been excellent!
I just purchased a 2025 Subaru Outback Limited from Subaru of Rochester and I love it! Elliot was great to work with in purchasing my new car. I worked with him on the purchase of my 2018 Subaru that I traded in. Love the Outback!! I would recommend Subaru of Rochester to everyone!
I had a really great experience at Subaru of Rochester. From start to finish, everyone was friendly, professional, and easy to work with. I recently purchased a Hyundai Sonata, and the whole process was smooth and stress-free. A big shoutout to Matt for his amazing customer service—he was patient, knowledgeable, and made sure I felt comfortable every step of the way. He truly went above and beyond to make everything easy. Thank you to Matt and the entire team for such a positive experience. I really appreciate it and would definitely recommend them to anyone looking for a hassle-free car buying experience!
I don't normally have my 2019 Subaru Forester serviced by Rochester Subaru. But this was something that was covered by an Extended Warranty. I am very pleased with the service I received. I was treated like a human being as opposed to a number and "one more job we have to get done today." John in the service department was especially helpful - getting me a loaner car since the job was going to take all day. They recommended two other service items but I was not prepared to do them so I said no thanks. That was the end of it, no pressure, no BS about the car blowing up the minute I drove it off the lot if they didn't fix those other items. They said the work would be covered by the extended warranty and it was. There was no "surprise" you do have to pay postage on the parts or something equally ridiculous. I would highly recommend Rochester Subaru service.
Bought a nice used Camry from Isaih Handy – very smooth experience, and I would happily do it again!
Top notch dealer. Loved the low pressure sales approach. This was my first purchase at this dealer and will definitely be returning. The GM, salesman, and business office manager were all very professional. At this dealership I feel you are truly a valued customer and not just a number
The staff was empathetic, understanding, professional, and patient.
All went great with no issues. Staff was great.
I purchased my 2026 Subaru Ascent from Subaru of Rochester completely over the phone and online, and it couldn’t have been easier. The team was responsive, transparent, and made the entire process smooth from start to finish. Everything was clearly explained, paperwork was simple, and the vehicle arrived exactly as promised. Highly recommend Subaru of Rochester for anyone looking for a hassle‑free, remote buying experience. And a special shoutout to Jake Fratzke, the General Manager — his leadership truly shows. Jake went above and beyond to make sure my online purchase experience was smooth, transparent, and stress‑free. It’s clear he runs a top‑tier dealership that genuinely cares about its customers.
We had a fantastic experience with Esad, start to finish. He went above and beyond!
Everybody was very congenial and helpful. You do need more than one person who does the final sales pitch, signing papers, and accepting payment. Granted, we had a longer wait than what is usual, but you should have someone else who can also do this part. We had to wait over two and a half hours to do the final step before we were completely finished and could leave.
Super staff, so easy to work with. Collins, my Salesperson, was great and made the experience so fun. Hats of to Subaru of Rochester. Love my Wilderness Crosstrek.
Great service as usual. I love our new 2026 outback
Great experience from viewing the car through to the actual purchase! Very professional and courteous dealership.
Overall great experience. Trace did an excellent job and provided all the information we needed.
They worked hard to get me a great deal on a fantastic car.
Our salesman is always so nice. 4th car we’ve purchased from Subaru of Rochester.
Got to work with Elliot last week. He was helpful without being pushy and was able to get me a fair value on my trade in and got me into a nice 2024 Crosstrek. The whole process was pretty easy and Elliot was responsive to questions. If I had to complain about anything, I guess an owners manual and a full tank of gas when I picked it up would have been nice, but those are pretty minor things in my opinion. I wouldn't hesitate to do more business here in the future. *Edit* The owners manual actually shipped to my house a few days after I took the car, so that's pretty cool. Thanks again!
Very good experience. No high pressure sales or surprise charges. Professional, polite, honest.
Just bought our second car from them, they took care of us, both on sales with Elliot, & David Messer in service. When we need a vehicle in the future will definitely be going back.
Best car and amazing service and very honest people. Definitely recommended ! Elliot and the GM Jake were so helpful and kind! Great service... Very friendly and honest !!! They explained everything in details and we love our New Crosstrek!!!
This was my first time buying a car and I’m so glad I went the Subaru route. I worked with Elliot who helped me purchase the Forester Hybrid. Elliot and the folks at Subaru were transparent the whole time and made the process easy and stress free. It made purchasing my first car more meaningful and I’m grateful to everyone who was part of that process!!
I appreciate how they were upfront, honest and easy to work with.
We came in just to see how the new 2026 Outback compared to our 2024 Outback Touring XT. We upgraded to the 2026, lots of new updated features. Our salesman has beem great to work with.
Our experience at Subaru was outstanding! Luis was extremely professional and knowledgeable. He provided excellent customer service, and was patient with our questions. Luis and his colleagues provided a seamless process for the purchase of our new Forester. Thank you!
Good experience here! Brenen helped me with the purchase of my subaru and even delivered it to me since I live 1.5 hours away.
Great experience; very efficient with time and getting through the financing and sale. Would recommend to anyone looking for a good experience!
Isaih and the rest of the staff was awesome to work with! Made buying our new vehicle super easy
I used to go to Dahl Subaru in La,Crosse because it is close, but after a few bad experiences I go to Penz. They take care of everything like its supposed to be. It is worth the extra hour of travel for me to go to Roch. And be taken care of like a proper subaru owner. Thanks Penz team.
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