Read Our Recent Reviews
SO MANY SNACK AND BEVERAGE OPTIONS! Thank you, it makes our hearts warm.
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by Katherine Rose Blanchard
Emily and the rest of the penz team are amazing. Wonderful experience will be buying from Subaru of rochester again
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by Adam Koelsch
I had a great experience with Subaru of Rochester. Everyone was kind, professional, punctual, and fair throughout the entire process. Jordan, the salesman, was extremely helpful and made the buying experience easy and comfortable. Jeremiah, the accountant, was also great to work with and made the paperwork straightforward and hassle-free.
It’s refreshing to deal with a dealership that treats its customers with respect and doesn’t make you feel pressured. I really appreciate the way I was treated and would definitely recommend Subaru of Rochester to anyone looking for a vehicle. Jordan and Jeremiah both deserve recognition for making this such a positive experience!
Thank you again guys!
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by Robert Corleone
Amazing customer service from start to finish. Our salesman Gaborik was awesome.
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by Alan Anderson
We have been Subaru customers for a long time and recently purchased a new vehicle. The process went pretty smoothly. We especially enjoyed working with Olivia in Sales. She is very personable, knowledgeable and enthusiastic. We could tell she enjoys doing her job!
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by Mary Smisek
I couldn’t recommend this dealership more. We worked with Isaih, who is hands down the best salesperson I’ve ever dealt with—professional, knowledgeable, hilarious, and an incredible communicator. Before our test drive, he pulled the car up, opened every door, and walked us through the features step-by-step. The team at Subaru of Rochester genuinely cares about your experience and works hard to help you find a car that fits your specific needs and budget. Unlike the rushed Honda buying experience across town—where I literally spent today peeling their dealer badge off my car—Subaru actually lets you take your time. Having bought multiple cars in Rochester, Subaru is in a league of its own.
For first time Subaru owners, we couldn’t be more happy. Highly recommend!
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by Travis Miller
Isaih Handy was fantastic with everything leading up to final pick-up date. Would definitely do business with him again.
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by Amanda Kammrad
It was easy to book an appointment. We were able to go through different settings and preferences on a new vehicle we had purchased. Amy was very helpful and knowledgeable which helped me get more comfortable with the vehicle.
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by Steve Franks
My husband and I recently bought the 2026 Crosstrek Hybrid from this Subaru dealership. From the beginning to the end, it was a very positive experience. We had done some research on the car model we were interested in and we dropped by the dealership to see if we could do test drive. Emily was so helpful and did not make us feel pressured during the process. We are so happy with our purchase and with the customer service. Everyone was so friendly!
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by Hannah Valencia
It was a wonderful experience. Had shopped the. Internet for vehicles and pricing. Needed to physically see the different models and trim packages. We live in Red Wing and Rochester was closer. The plan was to visit different dealerships and shop. The staff and salespeople at Penz were very friendly. Not pushy. Very accommodating as we looked and test drove 4-6 vehicles. Our salesman ,Gbaorik,was very helpful. If he didn't have the answers,he sought it out quickly. He made it our experience and did a great job. The financing is a whole nother part to the buy. But, Ally,was very professional, not pushy and ww talked through what we wanted for plans and she had good feedback without making us feel uncomfortable if I said "No thanks."i It takes time to buy that car you want,but we finalized and walked out feeling good about the whole experience. It's been awhile since we did a vehicle purchase,especially new. But,they were excellent.
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by Jim Kirk
Excellent experience! I have told all of my friends.
The customer service tops all. It's immaculate inside and they serve coffee, etc A very nice touch. They support the community in multiple facets. They are very generous to support other great causes.
I am in love with my car.
I hadn't originally planned on buying a Subaru but I am sold on this whole situation. And they follow up with everything. If you need a vehicle this is the place to go. Hands down.
Their theme is "LOVE" and this is evident. Christianity is part of their life and it shows.
Praise God for that!
Vickie Gross
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by Vickie Gross
Great staff!! Super kind and helpful! Best dealership I’ve ever worked with in my whole life!
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by Lori Lee
Good experience, accommodating staff. Would recommend.
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by Brandon Sykes
Jacob was a great man
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by jim herold
Salesman was great sales manager was great. Finace was too pushy for my liking with the add ons but got a nice car with a good rate.
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by Corinne
I returned to Subaru of Rochester for a second car purchase. My experience went very smoothly and professional. I would recommend Subaru of Rochester to anyone. I also returned to work with a professional sales man, Alex P. Great experience.
My experience on March 31st with Trevor and the Service Department was wonderful. I could not have asked for a better experience. Keep up the good work. I gave told many Mankato people what a wonderful job your dealership and service department do..
Now on my third Outback from Rochester Subaru. Great experience. My salesman, Collin was wonderful and Jake the GM was very friendly and professional. Another great experience and will continue to tell people to travel to Rochester from Mankato. Thanks.
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by Mary Mastin
I always had a great experience with Subaru Rochester.
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by Simone Louprasong
Everyone is very friendly and aim to please.
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by Barbara Maplethorpe
Esod was really great!
Very friendly, very knowledgable , very infomative.
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by Julie Bicknese
People at Subaru are always great. If you are purchasing a new automobile, I’m not sure how important customer service is to you vs having a great car. At Subaru the cars are great and the customer service is great.
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by Harry Todd
I feel the sales and financing team at Subaru of Rochester took care of me very well. They kept me informed of the stock, and found me a 2026 Outback Limited (CPO with only 2,500 mi) I live
1 1/2 hours away, so they had it delivered to my house, and picked up my car for trade in. I've never had that option before. The convenience was great, but the down side was no one was there to explain the forms I had to fill out at the time of delivery, and so I had to do some calling. The biggest thing I didn't like was before I came to the dealership I asked them if I was to buy a car there, could I take it to any other dealership for warrenty service. They confirmed absolutely! When it came down to it, when I got on location, they clarified, I could go anywhere, but I would have to pay $100 deductible to go elsewhere for servicing.. I felt that was a "bait & switch", In the end, I used that as leverage on my deal and got that waived for the future. Hopefully there will be no "catches" to that when the event when it arrives.
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by Angela Capistrant
Subaru of Rochester is truly a wonderful dealership!!! The staff is top notch and professional, Olivia got me into a fantastic 2021 outback that we were talking about over the weekend- said I couldn’t make it until Monday morning and was told it be cleaned and gased up for me to take for a test drive and sure enough Monday morning it was ready for me. I’ll be coming back to Subaru of Rochester for all my future vehicle needs.
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by Brandon Wagner
we live in twins, but this store is located north of Rochester far away from us, offers good service, and has transparent pricing, Sales Consultant Collins Kiyaga help us too many, thank you.
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by yu lan
Every time I get service done at this location the bar is set a little higher. Zoey is amazing and helped us navigate what was most important for regular service on our high mileage car. With money being tight these days, it is a relief to come to a business that isn’t trying to squeeze more money out of you. They work more as a trusted partner. We live 9 hours away and alway make sure we get our service done here when we are in town.
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by Travis Andersen
It was easy to book an appointment online. I was welcomed in to the garage on time. They did a thorough assessment of my car as well as the maintenance that I had asked for. The carwash was down. They gave me a complete readout of all the systems within in my car and their status. Very satisfied.
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by Steve Franks
Quick and helpful. It feels like they aren't trying to take advantage of you, which is great. The employees aren't paid on commission, so they are genuinely trying to help you find the best deal possible.
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by Colton Garity
Esad was great to work with. He was no pressure which actually made the experience quite nice. He communicated well throughout the entire time and was very patient with me
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by Lori Buchholtz
Given that we were out from out of state and suddenly had a vehicle that could no longer be driven safely and repairs would have been outrageous, everyone we dealt with was very helpful and help make a rotten day much better and much easier to deal with.
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by Lori Tabbert
Had an amazing experience with Penz! Brenen my salesman did great, super helpful. Super informative. Would definitely recommend the team for any car purchase.
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by Jeremy Brake
This is my 3rd Subaru Outback Wilderness and all from this dealership! Every concern I had was taken care of. Excellent customer service and care!
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by Rose
Jacob was lit!
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by Julia Walters
Great experience, great car, great people.
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by Alexander Vaillancourt
Outstanding Experience with Subaru Rochester
Good day!
I hope everyone at Subaru Rochester is doing well.
Purchasing my new Subaru was a truly exciting and memorable milestone, and I would like to express my sincere gratitude for the exceptional experience I received throughout the process.
One of the primary reasons I chose Subaru once again is the remarkable reliability I have experienced with my 2010 Subaru Outback, affectionately known as "Gazzini." Over the years, Gazzini has been much more than just a vehicle; she has been a trusted companion through countless journeys, important life events, and cherished memories. Even after all these years, she continues to demonstrate the quality, durability, and dependability that Subaru is known for. The longevity and unwavering performance of my Outback played a significant role in my decision to remain part of the Subaru family.
I would also like to extend my heartfelt appreciation to Esad Mujic for the exceptional customer service he provided. From the moment I arrived, Esad treated me with patience, professionalism, kindness, and genuine care. He took the time to answer all of my questions, explain every step of the purchasing process, and ensure that I felt comfortable and valued as a customer.
What impressed me most was that Esad went above and beyond by taking the time to thoroughly orient me to the vehicle's features and functions. His willingness to personally walk me through the operation of my new Subaru and ensure that I understood its technology, safety features, and capabilities exemplified what I consider outstanding customer service. His dedication to making sure I felt confident and well-informed before driving away reflected a genuine commitment to customer satisfaction and excellence.
Because of the exceptional service Esad provided, I would confidently and enthusiastically recommend both Esad Mujic and Subaru Rochester to my friends, family, and anyone considering purchasing a vehicle. Team members like him help build lasting trust and loyalty, and they truly represent the values and reputation of the Subaru brand.
I would also like to express my sincere gratitude to the Manager of Esad Mujic for his assistance and attention regarding the work performed on my beloved 2010 Subaru Outback, "Gazzini." I do appreciate the call and commitment to customer satisfaction were greatly appreciated and did not go unnoticed.
Thank you to everyone at Subaru Rochester for your time, professionalism, and outstanding service. I am deeply grateful for the positive experiences I have had over the years with both Subaru and Subaru Rochester. It is reassuring to know there are still organizations that genuinely value their customers and stand behind the quality of their products and service.
With heartfelt appreciation and respect, thank you for helping make this special milestone such a positive, enjoyable, and memorable experience.
— Noel F. Ancheta
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by Nowee Ancheta
Nice and kind staffs!
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by Tx Nk
Good service, friendly and helpful
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by Karen Schramm
I found the car I wanted on Cargurus and it was located at Subaru of Rochester in MN. I did everything by text. They worked with me over a couple of days to get the deal I wanted done. The salesman, Gaborik, was helpful in sending a video of the car and pointing out a bonus that hadn't been noted. I had wanted the car delivered to me, but was told they could only deliver 45 miles from the dealership. I luckily have an amazing friend that drove me the 3 + hours it took to get there. Walk through of the tech and car was pretty thorough and, all in all, was a good experience.
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by Jamie Lynn
Our second vehicle purchased from Subaru of Rochester. Smooth experience the whole way through. Very comfortable atmosphere. Esad and the sales team were all very knowledgeable and did not pressure us in any way. We found the prices and warranty options were better than purchasing a Subaru from other dealerships we visited in the area.
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by Anna Mae
Excellent customer service! We highly recommend Rochester Subaru!
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by Jonalee Buckel, MS LA & SS Teacher
Excellent customer service! We highly recommend Rochester Subaru!
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by Jonalee Buckel, MS LA & SS Teacher
Everyone was so pleasant & helpful.
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by Deb Wooner
I had a great experience with this dealership! Collins was friendly and patient and didn’t rush us on our decision. I’m thankful for his help!
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by lys
I was a first time car buyer and they made the process amazing and easy! I never felt pressured to make a purchase and they were more than willing to talk me thru everything - even if it was more than once. Highly recommend Subaru of Rochester and Olivia!
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by Tessa Smith
We purchased a 2026 Outback from this dealership. The entire experience was pleasant, with no pressure tactics by anyone. It really felt like we were right at home. Every aspect of the purchase was pleasant and professional. A big shout out to Olivia. She patiently answered all our questions and made the whole experience enjoyable. Highly recommend this dealer to all people looking for a new or used car. DeeJay and Sandy
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by DeeJay Oblander
The Subaru staff are very friendly and helpful. I did not hesitate to ask questions or express my opinions on cars or features, and they (Jordan, Emily, and managers) patiently answered all my questions.
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by Mark Samson
For the second time, finding the perfect car was a breeze with this dealership. A special thanks to ESAD Mujic for being incredibly helpful and accommodating with all my requests. The customer service was superb, and the friendly atmosphere made the entire experience even more enjoyable. Highly recommended!
#2026 Subaru Forester Wilderness
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by Genesis Calibuso
My original review from two years ago was overwritten, so I’m sharing this updated review based on my most recent experience with the dealership.
For the second time, finding the perfect car was a breeze with this dealership. A special thanks to ESAD Mujic for being incredibly helpful and accommodating with all my requests. The customer service was superb, and the friendly atmosphere made the entire experience even more enjoyable. Highly recommended!
#2026 Subaru Forester Wilderness
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by Genesis Calibuso
Penz dealership made our car buying experience smooth and worry free. Our salesperson (Brenen Madison) was a real pleasure to work with. He went above & beyond to make us feel comfortable & answered all our questions. Love our new Subaru Crosstrek Sport.
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by Henry Hodgson
We purchased a 2014 Toyota Camry from Subaru of Rochester on 7/10/2026. We worked with Jordon Herndon who was friendly, efficient and knowledgeable. The dealership is clean, inviting and has a strong well deserved positive reputation in Rochester, MN.
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by Vicki Snyder
It was a very difficult situation and everyone there was si helpful, caring, and did everything they could to help me!! I appreciate each and every person that made the situation better
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by Donnette Goldsmith
We received a fair deal. Elliot was very helpful.
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by Jim Heining
I was very pleased with how friendly the staff was. Elliott is wonderful. I was disappointed that this Subaru didn’t come with weather tech floor liners in the passenger compartment as my previous two Outback’s had come with them.
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by Diane Frommes
Very good experience. Our 5th Subaru from Penz Auto, so they must be doing something right.
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by Stephen Pittelko
Choosing a car and filling out all the paperwork is a lengthy process and Subaru of Rochester did their best to provide water, snacks, a place for our child to play, and anything to make the process go as efficiently as possible.
Collins was particularly excellent, he is very professional while being very pleasant as well. I would say affable.
This was our third time purchasing a vehicle here, and all three times went rather well, and importantly when things didn't go perfectly, they did well to recover, and being good at that is an important skill they put to great use. Great all around experience, would buy again.
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by Joseph Pigott
Excellent customer service. I will return.
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by Amy Rice
I had a great experience working with Esad and Jake. Both were helpful and were able to work with me to find a great car at a great price. Would recommend both of them if you want an excellent experience purchasing a new vehicle.
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by Kelly Peterson
Great salesman to work with, everyone helpful in every way wonderful experience
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by Robert Larson
Jordan was professional, listened to what we were looking for, and helped us make the appropriate decision for our needs. The process was smooth from the initial interaction to the final sales.
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by Ziad Zoghby
Everyone gave us excellent help with purchase of NeW Subaru Ascent tour8ng model!! BRennan was a great sales person to work with and very knowledgeable and took time to set up our phones remote start and facial recognition!!
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by Julie McColloch
I had a wonderful experience purchasing a new Ascent at Subaru of Rochester, MN. The entire staff throughout the process was knowledgeable, patient and very thorough which made this purchase an easy one. Big shout outs to Bryce, Jordie and Jeremiah for their unwavering commitment to the Subaru Dealership.
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by Nancy Jensen
We would highly recommend this dealership! Great customer service by all staff! We have worked with Elliott on purchasing a new vehicle many times and he was courteous, knowledgeable, friendly! We bought a new Subaru Cross Trek! We absolutely love it! We are now very proud to say we are part of the Subaru family because of Elliott and great experience! Highly recommend!
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by Laurie Neff
Rochester Subaru really helped me find the exact car, model, trim, and color that I wanted and we super friendly, as well as patient with me as I was exploring all the options.
Already loving our new Subaru and can't wait to get some road trips under its belt.
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by Joel Olson
They fell over themselves to insure that I was a satisfied customer. In addition, they gave me above blue book value for my trade! Big shout out to Brennan my sales person, who couldn't be more patient and well meaning. When it's time, I'll be giving them my business again.
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by Graham Greenfield
We were blown away by the incredible service provided to us during our purchasing of our new Outback. We are new to the Subaru crew and Penz made us feel welcome from beginning to end. We never felt pressured to purchase, were kept well informed, and provided the utmost respect. Esad was incredible!
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by Lindsay Parson
Jacob was absolutely fantastic! I got a great price on my dream car.
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by Anna Biren
Brennan has helped us 3 times in the past 7 months due to two encounters with deer. He was very helpful and knowledgeable and efficient. We are so happy with Subaru of Rochester and Brennan!
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by Marcy Fadness
Great staff they are not there to just sell you a car they are there to build a relationship with the customer and find you a vehicle that will fit your lifestyle and more importantly your budget they are great at problem solving and finding a solution I purchased two vehicles from the Subaru of Rochester we all know buying a new car can be stressful and give a person anxiety they did a fantastic job of making the process exciting and took away any concerns I had the staff there really care about the people in the community I could see that through my experience I would recommend them to anyone that is on a new car journey purchase
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by Jeffrey hass
Great not pushy salesperson and finance person.
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by Pam Walsh
Very friendly - really listened - wants the customer to have the best driving experience
Love my new car
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by Kim Jones
I worked with Collins at Subaru of Rochester to purchase my new Ascent. He was great and made everything easy! I was in a car accident the evening before purchasing the Ascent. My 2017 Subaru Outback was totaled when a drunk driver hit me. I called Friday morning and told him exactly what vehicle I was interested in. He held it for me until we arrived that afternoon!
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by Angie Weber
We bought a 2026 Subaru Outback in the Touring trim. Brenen M. was our sales representative and he was very knowledgeable as well as helpful. Subaru of Rochester is a very clean, up to date dealership. All the staff was friendly and I would recommend them to anyone looking for a Subaru.
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by Cam Powers
Subaru of Rochester is one of the best and most friendly helpful dealership I have ever dealt with
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by Linda Hummer
Recently purchased a new vehicle from Subaru of Rochester. Salespeople were great and finance was a breeze. They really made the process simple and there was no sales pressure throughout the process. I highly recommend!
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by Mark Dockery
Vanessa, my salesperson, was just fantastic. If all my car buying experiences were like this, it would make the process a little less stressful. The team was truly caring and were adamant that they find the right car for me. Great customer service the following days after my purchase as well. Staying in touch with the customer will bring them back and show them genuine appreciation for their purchase.
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by Paul Lucas
Inviting and comfortable atmosphere. Attentive and knowledgeable service. Fair prices and they ensure vehicles are inspected and ready to go before offering for sale. My sales rep was Elliot, and I would definitely recommend him.
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by Drew Foell
Jordan was a great sales person that went over all the options thzt were available for the Subaru Outback that I was interested in leasing, and he got me exactly what I was looking for! Everyone at Rochester Subaru was very friendly and helpful! I would highly recommend checking these folks out!!!
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by David Guy
All workers help
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by John Matuszewski
My sales person,Olivia, was very helpful and knowledgeable. She even let me take it to lunch!
I love my blueberry Subie!
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by Dorothy Miceli
Brennan was amazing to work with, answered all of our questions. We were going back and forth and he was so Patient with us. I can proudly show off my new ride!!!
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by Alexis Massop
We would highly recommend Subaru of Rochester when looking for a new or used vehicle. The service and staff were excellent, knowledgeable and professional. Our sales professional Luis listened to what we were looking for and explained the models and features. Caleb the GM and Jeremiah in Finance made the purchase process smooth and hassle-free. From the time we walked in and met Luis, until we drove away we were happy with the service and process. Thank you all!
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by Crystal Olson
Quick and straightforward purchase for my daughter. Salesperson was good to work with and explained everything to her.
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by Ryan Sinning
4th or 5th Subaru Forester we have bought from here, 3rd one from Elliott! He is the best salesman we have ever had in 50 years of buying cars! He’s the reason we keep coming back, also the nicest and most customer friendly dealership! Love the customer lounge and all the snacks and drinks they offer. Truly makes the car buying experience less stressful.
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by Susie Freed
Very friendly people working there. Made leasing a car easy. Elliott in sales and Alex in finance were extremely helpful and friendly.
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by shanan pierce
My sales person Elliot was amazing. So great to work with and listened to my needs with no high pressure sales. They stayed past hours to assist me with the sale after ai traveled 2 hours after a very long work day. This is my second purchase from this dealer and I will be back.
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by Nicole Schweitzer
I will never be able to say enough kind words regarding my experience at Subaru. Isaiah went above and beyond. Taking time to go over the interior of the vehicle and answering any of my foolish questions. Isaiah made this experience, very painless and very pleasant. He is an exceptional sales person, but also an exceptional person.
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by Adele Becker
had a good experience
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by mike price
Great experience purchasing my crosstrek!! My sales associate Elliot was fantastic throughout the process!! Very friendly, never pressuring, and gave me all the information I needed to make the purchase decision that was right for me. Thank you Rochester Subaru!!!
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by Jerilyn Ree
Esad is practical and just a great partner in making decisions for your next car purchase. He is knowledgeable, reasonable and kind. This is my second purchase with Esad and he works with my busy work and life schedule- I have purchased two Subarus now and with each I was in and out of the dealership on purchase day in under 2 hours. The staff at Penz Subaru Rochester are friendly and welcoming.
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by Carrie Witter
I worked with Luis V at Penz Rochester Subaru. He did a fantastic job. He made the purchasing process seamless and I was in and out quickly. Overall very satisfied and would buy from him again.
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by Jeremy Bell
Professional, timely & friendly service.
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by Katie Deeg
Had the best experience with the shuttle driver. What a genuine gentleman! He’s a keeper.
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by Nicole Srock
Everytime we go there all of the employees are very friendly and courteous.
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by Roland K
I love the service and the staff.
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by Becky
Collins helped me purchase a 2010 toyota corolla from them and he was amazing, very polite and helpful and a kind man who made me feel confident in my purchase. My car runs like a dream :)
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by Ray Graham
Everyone was very professional, friendly and accommodating.
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by Ivy Endris
Matt, the salesman was very accommodating. He answered all questions and easy to visit with.
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by Donavon Nagel
Hands down the best car buying experiences we’ve ever had. This is our third car purchase with Esad and the crew. We truly wouldn’t go anywhere else.
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by Candace Evert
Isiah was a great host in looking for a used car. It was an early Monday morning and I had called ahead to make sure it was still there. He had it washed and right up front for me in 20 minutes when I arrived. Knew his vehicle even though it was not a Subaru and was a great co-pilot during the test drive.
Very responsive to text messages and made for a great overall experience.
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by Leon Aalderks
They treat me with respect and helped me get the vehicle I wanted at the price I wanted.
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by Debra Jene Collum
I JUST PURCHASED MY THIRD SUBARU FROM PENZ ROCHESTER SUBARU. WE HAD A 2025 OUTBACK AND WE STOPPED IN FOR OUR FREE OIL CHANGE, WHILE WE WERE THEIR WE LOOKED AT THE NEW 2026 VERSION. WE LOVED THE NEW STYLE SO MUCH WE ENDED UP TRADING OURS IN WITH A LOWER INTEREST RATE AND THE PAYMENT ACTUALLY WENT DOWN SOME. WHAT A DIFFERENCE!!! THE NEW OUTBACK IS AN AMAZING CAR AND WE LOVE IT!! IT'S LIKE A TOTALLY DIFFERENT LUXURY CAR! IF YOU LIKE SUBARU'S I WOULD RECOMMEND STOPPING IN AND CHECKING ONE OUT! THEY TREATED ME SO WELL AND NO PRESSURE. MY WIFE AND I FIGHT OVER WHO GETS TO DRIVE. I LET HER WIN BECAUSE I LIKE WATCHING HER SMILE!! :)
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by CHRIS PROELL
buying a car from any dealership is worse than going to a dentist
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by Dennis kofstad
Great customer service. Olivia and the whole team was all about making sure that we had a good car buying experience.
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by Gary Kroger
My friend was shopping for a car and I helped her with that. We visited several dealerships in Rochester and we ran into different situations, from inflated prices to lack of transparency in the process. We came to Subaru of Rochester and not only did we like the car that my friend ended up buying but the whole process was clear and transparent and we never felt pushed into anything. Brenen, the salesperson and the whole buying experience were great!
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by Fernando Echeveste
Everyone was great to make sure we got what we wanted.
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by Dianne Dunn
I really like Subaru so that was an easy choice but the salesman that helped me was great.
The only thing hard was the paper work that took a long time.
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by Rick Garmers
Best car dealer ever! This company takes care of all your needs or wants! Top notch salesmen and a company you can trust! Subura is the best car ever!!❤️❤️❤️❤️
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by Carole Pearson
Excellent experience purchasing new Outback. Lots of information and no pressure. Very attentive staff.
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by Charlene Oftedahl
Love Penz Subaru!! EVERYONE goes out of their way to make sure the customer is happy with the service they get, the purchase they make and the financing they may need. Esad. Luis, Mike and everyone.....KUDOS to you!!
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by Julie Salvesen
We had a great experience at Penz Automotive Group (Subaru) in Rochester, MN. Our sales person was Elliot and he was AMAZING! No high pressure sales…just a genuine interest in what we wanted/needed and a desire to ensure he got us into the right vehicle.
It’s now been about a month since our purchase (a 2026 Subaru Forester - Wilderness Edition) so we’ve completed the sale, completed financing, and had our first experience with the parts department (for some add-ons), and Service Center (for installation).
It’s the little things that make a big difference and Penz Automotive Group (Subaru) in Rochester leaves no stone unturned. From door attendants who greet you and open the door for you every time you visit, to service center employees who make themselves available to you during their lunch — this place is top notch! If the rest of our ownership experience continues this way, I can confidently say that our first Subaru purchase won’t be our last!
Thank you for making car buying less stressful, virtually hassle-free, and (dare I say) somewhat enjoyable! Keep up the outstanding work!!
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by NoDramaMama
Had a great experience at Penz Subaru! The staff were all friendly and helpful, especially Sandra and Jake. Two thumbs up highly recommend!
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by Aaron Trader
Collins was the service writer I worked with, and I am deeply impressed. Subaru begins with a series of questions, pinpointing your tastes, values, and desires. You are guided, not led, through this process. My answers mattered. When other dealerships made me feel poor, unimportant, and like they were doing ME a huge favor, Collins and the team at Rochester Subaru made me feel important, and they assured me that they will help me find a way to meet my needs and desires. They made this not only easy, but enjoyable. They have a great product and an even better team. And fun sidebar: a customer came in to leave them a tub of homemade cookies while I was there. They have, clearly, made an impression on more than just me. Even if you are Subaru-skeptical, I think you should at least shop here once the next time you are looking for a car, just so you know how a customer can and should be treated.
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by Ashley Sackreiter
I had a great experience working with Matt H. at Subaru. From start to finish, he was professional, knowledgeable, and genuinely helpful without ever being pushy. He took the time to answer all my questions, walked me through my options, and made sure I felt confident in my decision.
What really stood out was how easy he made the whole process. everything was smooth, transparent, and stress-free. It’s clear he cares about his customers and wants them to leave happy. I would definitely recommend asking for Matt H. if you’re in the market for a vehicle!
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by Betty Retana
Thank you to Jordy and management team, I love my car!
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by Katie Morris
They were very nice and helped a lot with getting the car I wanted
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by Elijah Satele
We purchased our vehicle from Subaru of Rochester in the middle of several tornados. In all of the chaos they stayed professional. We were well taken care of and will be purchasing future vehicles from them! I would highly recommend Subaru of Rochester!
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by Courtney Stewart
Love Subaru of Rochester! They are great with their service. Made getting my new car a breeze and the gift they sent was wonderful!
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by Lauren Schultz
Best sales experience ever.
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by Stuart Hamilton
Loving my new Subaru Crosstrek! Huge thank you to Elliott, Alex, and the rest of the team for making the whole process so easy and stress-free. Appreciate all your help!
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by Julia Batson
It was great! Truly awesome buying experience!
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by Chris Sheehan
My experience with Subaru was perfect. Isaiah was welcoming, very professional, kind and helpful. Between Isaiah and Amy, they found the car that I wanted. It came in at a reasonable time and got me on the road. I love my Forester. Subaru in Rochester is an awesome car and company. I would recommend them highly. In fact this is my 5 Subaru.
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by Linda Dorschner
I have enjoyed dealing with both the sales and service staff.
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by Tim Hamel
Found a great vehicle. Didn't think i could pull it off but Brennan offered some creative finance options and we closed the deal that day. I drove over an hour tl get there but it was well worth it.
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by Matt Nagel
Jesse was great
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by Jeramiah Huber
Amazing experience! Everybody we interacted with truly represented the “Minnesota Nice” persona. Special shout out to Luis Velez! He is kind, caring, and just an all around fun person to be around! Luis and team were very accommodating to me and my family!
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by Steffenee Villont
Car shopping can be stressful. But Subaru of Rochester made it a remarkably pleasant experience. The staff we dealt with included Jacob Hansen, Jeremiah Steege, Collins Kiyaga, and Amy Anderson. They were all friendly and professional. Jacob and Collins in Sales patiently explained the features of the 2026 Forester we were interested in. Amy discussed the assistance offered to learn about all the technology that comes with vehicles these days. Finally, Jeremiah went through all of the optional protection packages and processed our paperwork efficiently.
Unlike many dealers, Jacob at Subaru of Rochester immediately provided us with the out-the-door price via email before we drove the two hours to Rochester. Also, there were no forced dealer add-ons, which still happens at other dealers. Getting the OTD price and no forced add-ons were HUGE to us!
If you're looking for a vehicle, we highly recommend Subaru of Rochester. They earned our business with the perfect balance of promoting their products, but with a low-pressure approach.
Great job to all!
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by Diane Herdegen
We had a very good experience with Isaih Handy. He was helpful and understanding.
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by Nancy & Larry Bauer
Everyone was so friendly and helpful! This is my second purchase at Penz and both experiences have been excellent!
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by Sue Donlinger
I just purchased a 2025 Subaru Outback Limited from Subaru of Rochester and I love it! Elliot was great to work with in purchasing my new car. I worked with him on the purchase of my 2018 Subaru that I traded in. Love the Outback!!
I would recommend Subaru of Rochester to everyone!
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by Jeff Hagen
I had a really great experience at Subaru of Rochester. From start to finish, everyone was friendly, professional, and easy to work with.
I recently purchased a Hyundai Sonata, and the whole process was smooth and stress-free. A big shoutout to Matt for his amazing customer service—he was patient, knowledgeable, and made sure I felt comfortable every step of the way. He truly went above and beyond to make everything easy.
Thank you to Matt and the entire team for such a positive experience. I really appreciate it and would definitely recommend them to anyone looking for a hassle-free car buying experience!
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by Dubat Trucking
I don't normally have my 2019 Subaru Forester serviced by Rochester Subaru. But this was something that was covered by an Extended Warranty. I am very pleased with the service I received. I was treated like a human being as opposed to a number and "one more job we have to get done today." John in the service department was especially helpful - getting me a loaner car since the job was going to take all day. They recommended two other service items but I was not prepared to do them so I said no thanks. That was the end of it, no pressure, no BS about the car blowing up the minute I drove it off the lot if they didn't fix those other items. They said the work would be covered by the extended warranty and it was. There was no "surprise" you do have to pay postage on the parts or something equally ridiculous. I would highly recommend Rochester Subaru service.
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by David Meir
Bought a nice used Camry from Isaih Handy – very smooth experience, and I would happily do it again!
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by E V
Top notch dealer. Loved the low pressure sales approach. This was my first purchase at this dealer and will definitely be returning. The GM, salesman, and business office manager were all very professional. At this dealership I feel you are truly a valued customer and not just a number
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by Kim Seipel
The staff was empathetic, understanding, professional, and patient.
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by Linnea Seiver
All went great with no issues. Staff was great.
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by Leo hazelton
I purchased my 2026 Subaru Ascent from Subaru of Rochester completely over the phone and online, and it couldn’t have been easier. The team was responsive, transparent, and made the entire process smooth from start to finish. Everything was clearly explained, paperwork was simple, and the vehicle arrived exactly as promised.
Highly recommend Subaru of Rochester for anyone looking for a hassle‑free, remote buying experience. And a special shoutout to Jake Fratzke, the General Manager — his leadership truly shows. Jake went above and beyond to make sure my online purchase experience was smooth, transparent, and stress‑free. It’s clear he runs a top‑tier dealership that genuinely cares about its customers.
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by Brandon Gamoke
We had a fantastic experience with Esad, start to finish. He went above and beyond!
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by Angela Molde
Everybody was very congenial and helpful. You do need more than one person who does the final sales pitch, signing papers, and accepting payment. Granted, we had a longer wait than what is usual, but you should have someone else who can also do this part. We had to wait over two and a half hours to do the final step before we were completely finished and could leave.
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by Vicky Hildman
Super staff, so easy to work with. Collins, my Salesperson, was great and made the experience so fun. Hats of to Subaru of Rochester. Love my Wilderness Crosstrek.
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by Deb Navara
Great service as usual. I love our new 2026 outback
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by Dennis Veerkamp
Great experience from viewing the car through to the actual purchase! Very professional and courteous dealership.
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by R R
Overall great experience. Trace did an excellent job and provided all the information we needed.
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by Tim Valley
They worked hard to get me a great deal on a fantastic car.
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by Jeff Simkins
Our salesman is always so nice. 4th car we’ve purchased from Subaru of Rochester.
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by Jody Nechanicky
Got to work with Elliot last week. He was helpful without being pushy and was able to get me a fair value on my trade in and got me into a nice 2024 Crosstrek. The whole process was pretty easy and Elliot was responsive to questions. If I had to complain about anything, I guess an owners manual and a full tank of gas when I picked it up would have been nice, but those are pretty minor things in my opinion. I wouldn't hesitate to do more business here in the future.
*Edit* The owners manual actually shipped to my house a few days after I took the car, so that's pretty cool. Thanks again!
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by Josh Wodarz
Very good experience. No high pressure sales or surprise charges. Professional, polite, honest.
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by Greg Kruchko
Just bought our second car from them, they took care of us, both on sales with Elliot, & David Messer in service. When we need a vehicle in the future will definitely be going back.
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by Cesar Torres
Best car and amazing service and very honest people. Definitely recommended ! Elliot and the GM Jake were so helpful and kind! Great service... Very friendly and honest !!! They explained everything in details and we love our New Crosstrek!!!
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by Maryam Khan
This was my first time buying a car and I’m so glad I went the Subaru route. I worked with Elliot who helped me purchase the Forester Hybrid. Elliot and the folks at Subaru were transparent the whole time and made the process easy and stress free. It made purchasing my first car more meaningful and I’m grateful to everyone who was part of that process!!
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by Fiza Khan
I appreciate how they were upfront, honest and easy to work with.
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by Thom Flottemesch
We came in just to see how the new 2026 Outback compared to our 2024 Outback Touring XT. We upgraded to the 2026, lots of new updated features. Our salesman has beem great to work with.
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by Dave Gertz
Our experience at Subaru was outstanding! Luis was extremely professional and knowledgeable. He provided excellent customer service, and was patient with our questions. Luis and his colleagues provided a seamless process for the purchase of our new Forester. Thank you!
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by Kari Schwab
Good experience here! Brenen helped me with the purchase of my subaru and even delivered it to me since I live 1.5 hours away.
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by Rebekah Veldboom
Great experience; very efficient with time and getting through the financing and sale. Would recommend to anyone looking for a good experience!
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by Bryon & Alicia Zeone
Isaih and the rest of the staff was awesome to work with! Made buying our new vehicle super easy
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by redneck recipe outdoors
I used to go to Dahl Subaru in La,Crosse because it is close, but after a few bad experiences I go to Penz. They take care of everything like its supposed to be. It is worth the extra hour of travel for me to go to Roch. And be taken care of like a proper subaru owner. Thanks Penz team.
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by Dott Ott
I had an excellent experience leasing my 2025 Subaru Forester Hybrid from Subaru of Rochester! The entire process was incredibly easy and smooth from start to finish, and I never felt pressured at any point.
What really stood out was how stress-free everything was compared to a recent, frustrating experience I had not long ago at Burnsville Walser Honda. The difference was night and day, Subaru of Rochester respected my time, communicated clearly, and made the process genuinely enjoyable.
They even delivered my vehicle to me over an hour away! The paperwork barely took any time, maybe 5-10 minutes to sign, making it quick and painless. I even was got to talk some D&D with the gentleman who delivered it.
If you want a dealership that's straightforward, low pressure and easy to work with, I can't recommend Subaru of Rochester enough. Everyone I worked with was great! (Jake, Brandon, and I'm horrible with names so forgot the delivery drivers names, but am going to try to find them and will update if i can.)
Thanks so much!
I wasn't expecting to get the same vehicle as my wife, but I'm loving it!
One on the right is mine
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by Ian
Sale and financing and the car are awesome. I will give this company my recommendation. Thanks again
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by Marty Fleshman
Great people to work with! I would recommend Subaru of Rochester! Jordan was a great sales professional, I would recommend him to anyone.
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by Aletha Coyle
We had a great car buying experience. We weren’t rushed and everything was explained in detail. Esad did an outstanding job with us. Will most definitely recommend Esad and Rochester Subaru to friends and family. Thank you!!
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by Jerett and Lisa Gallagher
Great service! Great people! Love my Subaru!!
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by Angela Reiser
Outstanding service. Tech was communitive and fixed my issue with ease.
Want to update this. 12/29/2025 Had another issue. Had to go to dealership because it was an ignition issue. After an initial quote of 876, the most awesome tech Ricky called and said he had fixed the problem and saved me 700 bucks. Good lookin out Ricky and the Subaru of Rochester team.
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by john stanley
Drove nearly 5 hours to purchase a vehicle at Subaru of Rochester, and I would make the drive again in a heartbeat. From the get-go, Mike in the Sales department ensured a seamless experience, and was very knowledgeable and friendly. He made sure the vehicle was exactly what I wanted, and even went the extra mile to install the vehicle's winter floor mats before I drove it off the lot. I never felt pressured, which took a lot of stress out of the car buying experience.
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by Janai Seley
I recently purchased a used 2005 Toyota RAV4 from this dealership. They had just recently gotten it in and it was in the shop for pre-sale repairs when I came to look at it, but I was told it was in drivable condition. I test drove it and liked it, but the TPMS, VSC and check engine lights were on, and the electronic locks didn't work. There was a misunderstanding or miscommunication somewhere along the way that resulted in me thinking these were supposed to be fixed before sale and that they would cover the repairs of these issues even if I bought the car before they were done. I was apparently incorrect. They only intended to fix issues that created a safety risk for the driver, and none of these issues fit that criteria in their view. However, they still understood my situation and agreed to cover the repairs in question. I've had bad experiences with dealers in the past, so I never imagined I would find one capable of 5-star service, but Subaru of Rochester has done it.
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by Stjan Scrabeck
Seamless process with extremely helpful staff. Not pushy and will show you any option they have. The follow-up makes you feel like family. I love my Subaru and haven't yet experience the shop area but expect it to be a pleasant experience as well.
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by Chadrick Hinson
Esad is a patient and knowledgeable salesman. First I drove a Forester and left after deciding it wasn’t the car for me. When I returned to drive an Outback, Esad remembered me and my preferences. When I decided the Outback was the right choice, he helped me set up the infotainment system, ensuring I was confident and comfortable when I drove away in my new car.
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by Tracie H
The process was smooth, Elliott was very helpful, even going as far a Cannon Falls so I could test drive the car. I would purchase from here again, and I would definitely refer others to them
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by KariAnn Bennett
Delivered the exact vehicle we wanted on time, on price and on point. Sales and finance were a pleasure to deal with.
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by Shayne Figliola
Friendly, kept updated on service progress and quick.
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by Val
I was surprised that their service department (mechanics) put in a full day on Saturday.
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by Eric F Heins
I recently purchased a Crosstrek from Subaru of Rochester, and Isaih Handy helped me out along the way. I was able to negotiate with him and his team respectfully. I felt like I was treated with kindness and generosity. I would highly recommend getting in contact with Isaih if you are interested in buying a vehicle from here. It has been over a month now since I purchased my vehicle, and he continues to be there for me when I need assistance. No one told me to write this review either, haha! They just deserve it. Cheers.
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by Autumn Busse
I love my new car and the service at Subaru was top-notch. Isaih was excellent in sharing all information, touring the facility, and with the test-drive.
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by Peg Wentz
We had a great day at Subaru of Rochester! They treated us well, were very knowledgeable, and accommodating throughout the entire purchase of our new 2026 Subaru Outback.
This is our second Outback and the new redesign is absolutely gorgeous!
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by Marsha McCabe
Great atmosphere and friendly service
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by J T
Every staff member we worked with was friendly, helpful and willing to work towards a win-win car-buying situation. I really appreciated the communication as I purchased my new outback over the phone with them. And they delivered my car to me so I didn't have to make a 4 hour drive to pick it up. SO happy with my vehicle and would be happy to work with Subaru of Rochester again in the future. Highly recommend!
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by Kelly Evertz-Koepp
Elliott was great to work with and very responsive. It was a great experience from the start to the end when purchasing the vehicle. No pressure, friendly staff = great experience!
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by Julie Haldeman
there a lot of reasons why i love subaru PENZ Rochester MN, first they help abandoned animals find their new homes, second they have top notch good customer service especially to the manager Jake who helped me a lot with the process and also her assistant Emma who helped me choose crosstrek and lastly the overall comfort of the car itself not to mention the technology, interiors with the big screen and safety wise its superb more than what i need at a very reasonable price.
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by Haydee Taladua
This was my first time getting work done at Subaru Rochester. Angie, the service advisor was fantastic. They got me in and out in a timely manner and kept me up-to-date as the service proceeded. I would definitely go back again.
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by Scott Rodeghier
Eliot did a fantastic job taking care of me, and I have been super happy with my 2025 Subaru Impreza RS. I drove all the way from Duluth to purchase the vehicle, the customer service, and vast inventory made it a no brainer!
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by Miles Hoeft
Everyone at Subaru is so helpful! I am leasing my 3rd car, and they always make it easy! I highly recommend them. Luis was wonderful to work with.
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by Robin Erickson
They helped me find the right vehicle for my needs. They were patient during my many visits and phone calls to the dealership. They gave me all the time I needed to read through the paperwork and gave me all the time I needed to ask questions. Subarus are a quality car and this dealership definitely wants you to love the car you drive away with.
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by Luci K
Esad is great to work with! And Chris and BJ in parts are the best!
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by Jimmy Jam
Visited many dealerships around Rochester for used car , Subaru is great , nice service, and good experience overall. Everything was clearly explained, all options presented and we got a good deal on the vehicle. Plus they offer 1 year service for oil change and tire rotation.
Great dealership!
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by antho lag
Jake and his sales team are amazing. I have never in my life been treated so well by a car dealership. Can't recommend them enough.
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by h stalm
Emma was very helpful with the process of me buying the car . I really like the car and am very satisfied with my purchase
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by Thomes Eskeldson
Had very great customer service and welcomed you in. Really work with you to get a car at a reasonable price and very friendly and helpful. If you trade your car in they will give you a good price for it. We came for one car and ended up leaving with two:
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by Mohamed Roble
I traded in my Camry TRD for an Audi Q5 at Subaru of Rochester and had a really good experience. Isaih was great to work with! Very respectful, and not pushy at all. The whole trade in and purchase process went smooth, and he made sure everything was clear and fair. Really appreciated how they treated me throughout. Would definitely recommend asking for Isaih if you go there.
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by Elmir Misir-zada
Elliot and the rest of the team were absolutely AMAZING in helping me find and purchase my first car. The GM Jacob was so accommodating and made sure to do whatever he could to find a car within my budget. They aren’t pushy at all, and are focused on giving you the best client experience. Will be coming back for my next one!
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by McKenzie Hamlin
Ron was great with the shuttle service! He had to wait for a few minutes for me to arrive and was extremely polite. Also had them install hitch receiver and looks perfect!
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by chris finley
The service, knowledge, and clarity in doing business are outstanding. They work for you. Thank you, and special thanks to Luis!
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by Jose Lara
Luis was FANTASTIC in helping us buy our new Forester! He was friendly, professional, and had EXCELLENT communication. I would definitely recommend him and the entire staff. Snacks and drinks are top notch too! Kept my 3 kids very happy during the buying process! :-)
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by Nicole LaChapelle-Strumski
Awesome vehicle, plus they delivered this Subaru Crosstrek witch was totally Awesome, great experience
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by glenn klimaszewski
Fantastic!!!, unlike other dealerships. The staff is always amazing. We love their commercials. The owner Todd really goes out of his way with service to the consumer. They actually dropped of a car at our house for us to try to a day. Truly amazing.
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by Ed LeQuire
We were attending Mayo Clinic appointments in Rochester MN. My 2022 Subaru Accent had issues and needed a coil replaced. Lauren in the service department was AMAZING!! She knew we had an upcoming appointment so she was in constant communication with the mechanic. As soon as she realized we would have trouble making the appointment time, she loaned us a car. They ended up keeping the car overnight waiting on parts, but she and the wonderful mechanic made sure they got us on our way first thing the next morning so we could begin our drive back to Rapid City South Dakota. Wonderful business and caring team members. I would recommend them to anyone.
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by Beth Timmerman
Brenen was amazing with helping me with the purchase of my new Jeep. He helped me with financing and made the process fast and easy. Plus, when I picked up my Jeep, there was a puppy adoption event and a free taco truck! Who doesn’t love Jeeps, puppies & tacos?!
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by TEEK
Great sales people with great attitudes! Thank you for helping me get into a vehicle that I love! Shout out to Luis Velez for being a super help.
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by Kristin Miller
My wife and I recently purchased a vehicle at Subaru Rochester. It was the most amazing experience in dealing with the sales team. We have never received such personal service and assistance in all of our vehicle purchases. A big shout out to Emma, Jake, and Caleb for an outstanding “above and beyond “ purchasing experience. We would highly recommend this team for any future purchases
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by Bill B
Esad helped me with my first purchase back in 2019. He also helped me with the purchase of my Ascent a couple of days ago. Esad is wonderful to work with I highly recommend.
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by Philip Wolter
Every time I come to the service department, they’re always quick and on time everyone is very friendly smile on their faces and always willing to help the operation They have here is by far The best experience I’ve ever had at a dealership, communication is always on point and they always have a loaner for me which being a family man it helps out tremendously the last couple times I’ve dealt with Lauren she’s been amazing. Me and my wife truly appreciate your professionalism. If I can give more stars I would.
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by AJ Blendz
Happy with new Subaru I bought at Subaru of Rochester MN.
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by Danny Nguyen
They were done with my vehicle in good time, communicated the problems areas, took the time to fix the issues I decided to have fixed, and washed my Outback as well.
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by Rita Kuznia
Our 2018 Subaru Outback Radio touch screen started to separate in between the layers, so that the radio would not work and start to scan at random. The people at Rochester Subaru diagnosed the problem quickly, made arrangements to get a replacement radio and exceeded our expectations. If you want good, quality service where they really hear what you are saying, then thus is the place to come.
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by John Fritsch
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