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I had a great experience working with Esad and Jake. Both were helpful and were able to work with me to find a great car at a great price. Would recommend both of them if you want an excellent experience purchasing a new vehicle.
Posted on Google by Kelly Peterson
Great salesman to work with, everyone helpful in every way wonderful experience
Posted on Google by Robert Larson
Jordan was professional, listened to what we were looking for, and helped us make the appropriate decision for our needs. The process was smooth from the initial interaction to the final sales.
Posted on Google by Ziad Zoghby
Everyone gave us excellent help with purchase of NeW Subaru Ascent tour8ng model!! BRennan was a great sales person to work with and very knowledgeable and took time to set up our phones remote start and facial recognition!!
Posted on Google by Julie McColloch
I had a wonderful experience purchasing a new Ascent at Subaru of Rochester, MN. The entire staff throughout the process was knowledgeable, patient and very thorough which made this purchase an easy one. Big shout outs to Bryce, Jordie and Jeremiah for their unwavering commitment to the Subaru Dealership.
Posted on Google by Nancy Jensen
We would highly recommend this dealership! Great customer service by all staff! We have worked with Elliott on purchasing a new vehicle many times and he was courteous, knowledgeable, friendly! We bought a new Subaru Cross Trek! We absolutely love it! We are now very proud to say we are part of the Subaru family because of Elliott and great experience! Highly recommend!
Posted on Google by Laurie Neff
Rochester Subaru really helped me find the exact car, model, trim, and color that I wanted and we super friendly, as well as patient with me as I was exploring all the options. Already loving our new Subaru and can't wait to get some road trips under its belt.
Posted on Google by Joel Olson
They fell over themselves to insure that I was a satisfied customer. In addition, they gave me above blue book value for my trade! Big shout out to Brennan my sales person, who couldn't be more patient and well meaning. When it's time, I'll be giving them my business again.
Posted on Google by Graham Greenfield
We were blown away by the incredible service provided to us during our purchasing of our new Outback. We are new to the Subaru crew and Penz made us feel welcome from beginning to end. We never felt pressured to purchase, were kept well informed, and provided the utmost respect. Esad was incredible!
Posted on Google by Lindsay Parson
Jacob was absolutely fantastic! I got a great price on my dream car.
Posted on Google by Anna Biren
Brennan has helped us 3 times in the past 7 months due to two encounters with deer. He was very helpful and knowledgeable and efficient. We are so happy with Subaru of Rochester and Brennan!
Posted on Google by Marcy Fadness
Great staff they are not there to just sell you a car they are there to build a relationship with the customer and find you a vehicle that will fit your lifestyle and more importantly your budget they are great at problem solving and finding a solution I purchased two vehicles from the Subaru of Rochester we all know buying a new car can be stressful and give a person anxiety they did a fantastic job of making the process exciting and took away any concerns I had the staff there really care about the people in the community I could see that through my experience I would recommend them to anyone that is on a new car journey purchase
Posted on Google by Jeffrey hass
Great not pushy salesperson and finance person.
Posted on Google by Pam Walsh
Very friendly - really listened - wants the customer to have the best driving experience Love my new car
Posted on Google by Kim Jones
I worked with Collins at Subaru of Rochester to purchase my new Ascent. He was great and made everything easy! I was in a car accident the evening before purchasing the Ascent. My 2017 Subaru Outback was totaled when a drunk driver hit me. I called Friday morning and told him exactly what vehicle I was interested in. He held it for me until we arrived that afternoon!
Posted on Google by Angie Weber
We bought a 2026 Subaru Outback in the Touring trim. Brenen M. was our sales representative and he was very knowledgeable as well as helpful. Subaru of Rochester is a very clean, up to date dealership. All the staff was friendly and I would recommend them to anyone looking for a Subaru.
Posted on Google by Cam Powers
Subaru of Rochester is one of the best and most friendly helpful dealership I have ever dealt with
Posted on Google by Linda Hummer
Recently purchased a new vehicle from Subaru of Rochester. Salespeople were great and finance was a breeze. They really made the process simple and there was no sales pressure throughout the process. I highly recommend!
Posted on Google by Mark Dockery
Vanessa, my salesperson, was just fantastic. If all my car buying experiences were like this, it would make the process a little less stressful. The team was truly caring and were adamant that they find the right car for me. Great customer service the following days after my purchase as well. Staying in touch with the customer will bring them back and show them genuine appreciation for their purchase.
Posted on Google by Paul Lucas
Inviting and comfortable atmosphere. Attentive and knowledgeable service. Fair prices and they ensure vehicles are inspected and ready to go before offering for sale. My sales rep was Elliot, and I would definitely recommend him.
Posted on Google by Drew Foell
Jordan was a great sales person that went over all the options thzt were available for the Subaru Outback that I was interested in leasing, and he got me exactly what I was looking for! Everyone at Rochester Subaru was very friendly and helpful! I would highly recommend checking these folks out!!!
Posted on Google by David Guy
All workers help
Posted on Google by John Matuszewski
My sales person,Olivia, was very helpful and knowledgeable. She even let me take it to lunch! I love my blueberry Subie!
Posted on Google by Dorothy Miceli
Brennan was amazing to work with, answered all of our questions. We were going back and forth and he was so Patient with us. I can proudly show off my new ride!!!
Posted on Google by Alexis Massop
We would highly recommend Subaru of Rochester when looking for a new or used vehicle. The service and staff were excellent, knowledgeable and professional. Our sales professional Luis listened to what we were looking for and explained the models and features. Caleb the GM and Jeremiah in Finance made the purchase process smooth and hassle-free. From the time we walked in and met Luis, until we drove away we were happy with the service and process. Thank you all!
Posted on Google by Crystal Olson
Quick and straightforward purchase for my daughter. Salesperson was good to work with and explained everything to her.
Posted on Google by Ryan Sinning
4th or 5th Subaru Forester we have bought from here, 3rd one from Elliott! He is the best salesman we have ever had in 50 years of buying cars! He’s the reason we keep coming back, also the nicest and most customer friendly dealership! Love the customer lounge and all the snacks and drinks they offer. Truly makes the car buying experience less stressful.
Posted on Google by Susie Freed
Very friendly people working there. Made leasing a car easy. Elliott in sales and Alex in finance were extremely helpful and friendly.
Posted on Google by shanan pierce
My sales person Elliot was amazing. So great to work with and listened to my needs with no high pressure sales. They stayed past hours to assist me with the sale after ai traveled 2 hours after a very long work day. This is my second purchase from this dealer and I will be back.
Posted on Google by Nicole Schweitzer
I will never be able to say enough kind words regarding my experience at Subaru. Isaiah went above and beyond. Taking time to go over the interior of the vehicle and answering any of my foolish questions. Isaiah made this experience, very painless and very pleasant. He is an exceptional sales person, but also an exceptional person.
Posted on Google by Adele Becker
had a good experience
Posted on Google by mike price
Great experience purchasing my crosstrek!! My sales associate Elliot was fantastic throughout the process!! Very friendly, never pressuring, and gave me all the information I needed to make the purchase decision that was right for me. Thank you Rochester Subaru!!!
Posted on Google by Jerilyn Ree
Esad is practical and just a great partner in making decisions for your next car purchase. He is knowledgeable, reasonable and kind. This is my second purchase with Esad and he works with my busy work and life schedule- I have purchased two Subarus now and with each I was in and out of the dealership on purchase day in under 2 hours. The staff at Penz Subaru Rochester are friendly and welcoming.
Posted on Google by Carrie Witter
I worked with Luis V at Penz Rochester Subaru. He did a fantastic job. He made the purchasing process seamless and I was in and out quickly. Overall very satisfied and would buy from him again.
Posted on Google by Jeremy Bell
Professional, timely & friendly service.
Posted on Google by Katie Deeg
Had the best experience with the shuttle driver. What a genuine gentleman! He’s a keeper.
Posted on Google by Nicole Srock
Everytime we go there all of the employees are very friendly and courteous.
Posted on Google by Roland K
I love the service and the staff.
Posted on Google by Becky
Collins helped me purchase a 2010 toyota corolla from them and he was amazing, very polite and helpful and a kind man who made me feel confident in my purchase. My car runs like a dream :)
Posted on Google by Ray Graham
Everyone was very professional, friendly and accommodating.
Posted on Google by Ivy Endris
Matt, the salesman was very accommodating. He answered all questions and easy to visit with.
Posted on Google by Donavon Nagel
Hands down the best car buying experiences we’ve ever had. This is our third car purchase with Esad and the crew. We truly wouldn’t go anywhere else.
Posted on Google by Candace Evert
Isiah was a great host in looking for a used car. It was an early Monday morning and I had called ahead to make sure it was still there. He had it washed and right up front for me in 20 minutes when I arrived. Knew his vehicle even though it was not a Subaru and was a great co-pilot during the test drive. Very responsive to text messages and made for a great overall experience.
Posted on Google by Leon Aalderks
They treat me with respect and helped me get the vehicle I wanted at the price I wanted.
Posted on Google by Debra Jene Collum
I JUST PURCHASED MY THIRD SUBARU FROM PENZ ROCHESTER SUBARU. WE HAD A 2025 OUTBACK AND WE STOPPED IN FOR OUR FREE OIL CHANGE, WHILE WE WERE THEIR WE LOOKED AT THE NEW 2026 VERSION. WE LOVED THE NEW STYLE SO MUCH WE ENDED UP TRADING OURS IN WITH A LOWER INTEREST RATE AND THE PAYMENT ACTUALLY WENT DOWN SOME. WHAT A DIFFERENCE!!! THE NEW OUTBACK IS AN AMAZING CAR AND WE LOVE IT!! IT'S LIKE A TOTALLY DIFFERENT LUXURY CAR! IF YOU LIKE SUBARU'S I WOULD RECOMMEND STOPPING IN AND CHECKING ONE OUT! THEY TREATED ME SO WELL AND NO PRESSURE. MY WIFE AND I FIGHT OVER WHO GETS TO DRIVE. I LET HER WIN BECAUSE I LIKE WATCHING HER SMILE!! :)
Posted on Google by CHRIS PROELL
buying a car from any dealership is worse than going to a dentist
Posted on Google by Dennis kofstad
Great customer service. Olivia and the whole team was all about making sure that we had a good car buying experience.
Posted on Google by Gary Kroger
My friend was shopping for a car and I helped her with that. We visited several dealerships in Rochester and we ran into different situations, from inflated prices to lack of transparency in the process. We came to Subaru of Rochester and not only did we like the car that my friend ended up buying but the whole process was clear and transparent and we never felt pushed into anything. Brenen, the salesperson and the whole buying experience were great!
Posted on Google by Fernando Echeveste
Everyone was great to make sure we got what we wanted.
Posted on Google by Dianne Dunn
I really like Subaru so that was an easy choice but the salesman that helped me was great. The only thing hard was the paper work that took a long time.
Posted on Google by Rick Garmers
Best car dealer ever! This company takes care of all your needs or wants! Top notch salesmen and a company you can trust! Subura is the best car ever!!❤️❤️❤️❤️
Posted on Google by Carole Pearson
Excellent experience purchasing new Outback. Lots of information and no pressure. Very attentive staff.
Posted on Google by Charlene Oftedahl
Love Penz Subaru!! EVERYONE goes out of their way to make sure the customer is happy with the service they get, the purchase they make and the financing they may need. Esad. Luis, Mike and everyone.....KUDOS to you!!
Posted on Google by Julie Salvesen
We had a great experience at Penz Automotive Group (Subaru) in Rochester, MN. Our sales person was Elliot and he was AMAZING! No high pressure sales…just a genuine interest in what we wanted/needed and a desire to ensure he got us into the right vehicle. It’s now been about a month since our purchase (a 2026 Subaru Forester - Wilderness Edition) so we’ve completed the sale, completed financing, and had our first experience with the parts department (for some add-ons), and Service Center (for installation). It’s the little things that make a big difference and Penz Automotive Group (Subaru) in Rochester leaves no stone unturned. From door attendants who greet you and open the door for you every time you visit, to service center employees who make themselves available to you during their lunch — this place is top notch! If the rest of our ownership experience continues this way, I can confidently say that our first Subaru purchase won’t be our last! Thank you for making car buying less stressful, virtually hassle-free, and (dare I say) somewhat enjoyable! Keep up the outstanding work!!
Posted on Google by NoDramaMama
Had a great experience at Penz Subaru! The staff were all friendly and helpful, especially Sandra and Jake. Two thumbs up highly recommend!
Posted on Google by Aaron Trader
Collins was the service writer I worked with, and I am deeply impressed. Subaru begins with a series of questions, pinpointing your tastes, values, and desires. You are guided, not led, through this process. My answers mattered. When other dealerships made me feel poor, unimportant, and like they were doing ME a huge favor, Collins and the team at Rochester Subaru made me feel important, and they assured me that they will help me find a way to meet my needs and desires. They made this not only easy, but enjoyable. They have a great product and an even better team. And fun sidebar: a customer came in to leave them a tub of homemade cookies while I was there. They have, clearly, made an impression on more than just me. Even if you are Subaru-skeptical, I think you should at least shop here once the next time you are looking for a car, just so you know how a customer can and should be treated.
Posted on Google by Ashley Sackreiter
I had a great experience working with Matt H. at Subaru. From start to finish, he was professional, knowledgeable, and genuinely helpful without ever being pushy. He took the time to answer all my questions, walked me through my options, and made sure I felt confident in my decision. What really stood out was how easy he made the whole process. everything was smooth, transparent, and stress-free. It’s clear he cares about his customers and wants them to leave happy. I would definitely recommend asking for Matt H. if you’re in the market for a vehicle!
Posted on Google by Betty Retana
Thank you to Jordy and management team, I love my car!
Posted on Google by Katie Morris
They were very nice and helped a lot with getting the car I wanted
Posted on Google by Elijah Satele
We purchased our vehicle from Subaru of Rochester in the middle of several tornados. In all of the chaos they stayed professional. We were well taken care of and will be purchasing future vehicles from them! I would highly recommend Subaru of Rochester!
Posted on Google by Courtney Stewart
Love Subaru of Rochester! They are great with their service. Made getting my new car a breeze and the gift they sent was wonderful!
Posted on Google by Lauren Schultz
Best sales experience ever.
Posted on Google by Stuart Hamilton
Loving my new Subaru Crosstrek! Huge thank you to Elliott, Alex, and the rest of the team for making the whole process so easy and stress-free. Appreciate all your help!
Posted on Google by Julia Batson
It was great! Truly awesome buying experience!
Posted on Google by Chris Sheehan
My experience with Subaru was perfect. Isaiah was welcoming, very professional, kind and helpful. Between Isaiah and Amy, they found the car that I wanted. It came in at a reasonable time and got me on the road. I love my Forester. Subaru in Rochester is an awesome car and company. I would recommend them highly. In fact this is my 5 Subaru.
Posted on Google by Linda Dorschner
I have enjoyed dealing with both the sales and service staff.
Posted on Google by Tim Hamel
Found a great vehicle. Didn't think i could pull it off but Brennan offered some creative finance options and we closed the deal that day. I drove over an hour tl get there but it was well worth it.
Posted on Google by Matt Nagel
Jesse was great
Posted on Google by Jeramiah Huber
Amazing experience! Everybody we interacted with truly represented the “Minnesota Nice” persona. Special shout out to Luis Velez! He is kind, caring, and just an all around fun person to be around! Luis and team were very accommodating to me and my family!
Posted on Google by Steffenee Villont
Car shopping can be stressful. But Subaru of Rochester made it a remarkably pleasant experience. The staff we dealt with included Jacob Hansen, Jeremiah Steege, Collins Kiyaga, and Amy Anderson. They were all friendly and professional. Jacob and Collins in Sales patiently explained the features of the 2026 Forester we were interested in. Amy discussed the assistance offered to learn about all the technology that comes with vehicles these days. Finally, Jeremiah went through all of the optional protection packages and processed our paperwork efficiently. Unlike many dealers, Jacob at Subaru of Rochester immediately provided us with the out-the-door price via email before we drove the two hours to Rochester. Also, there were no forced dealer add-ons, which still happens at other dealers. Getting the OTD price and no forced add-ons were HUGE to us! If you're looking for a vehicle, we highly recommend Subaru of Rochester. They earned our business with the perfect balance of promoting their products, but with a low-pressure approach. Great job to all!
Posted on Google by Diane Herdegen
We had a very good experience with Isaih Handy. He was helpful and understanding.
Posted on Google by Nancy & Larry Bauer
Everyone was so friendly and helpful! This is my second purchase at Penz and both experiences have been excellent!
Posted on Google by Sue Donlinger
I just purchased a 2025 Subaru Outback Limited from Subaru of Rochester and I love it! Elliot was great to work with in purchasing my new car. I worked with him on the purchase of my 2018 Subaru that I traded in. Love the Outback!! I would recommend Subaru of Rochester to everyone!
Posted on Google by Jeff Hagen
I had a really great experience at Subaru of Rochester. From start to finish, everyone was friendly, professional, and easy to work with. I recently purchased a Hyundai Sonata, and the whole process was smooth and stress-free. A big shoutout to Matt for his amazing customer service—he was patient, knowledgeable, and made sure I felt comfortable every step of the way. He truly went above and beyond to make everything easy. Thank you to Matt and the entire team for such a positive experience. I really appreciate it and would definitely recommend them to anyone looking for a hassle-free car buying experience!
Posted on Google by Dubat Trucking
I don't normally have my 2019 Subaru Forester serviced by Rochester Subaru. But this was something that was covered by an Extended Warranty. I am very pleased with the service I received. I was treated like a human being as opposed to a number and "one more job we have to get done today." John in the service department was especially helpful - getting me a loaner car since the job was going to take all day. They recommended two other service items but I was not prepared to do them so I said no thanks. That was the end of it, no pressure, no BS about the car blowing up the minute I drove it off the lot if they didn't fix those other items. They said the work would be covered by the extended warranty and it was. There was no "surprise" you do have to pay postage on the parts or something equally ridiculous. I would highly recommend Rochester Subaru service.
Posted on Google by David Meir
Bought a nice used Camry from Isaih Handy – very smooth experience, and I would happily do it again!
Posted on Google by E V
Top notch dealer. Loved the low pressure sales approach. This was my first purchase at this dealer and will definitely be returning. The GM, salesman, and business office manager were all very professional. At this dealership I feel you are truly a valued customer and not just a number
Posted on Google by Kim Seipel
The staff was empathetic, understanding, professional, and patient.
Posted on Google by Linnea Seiver
All went great with no issues. Staff was great.
Posted on Google by Leo hazelton
I purchased my 2026 Subaru Ascent from Subaru of Rochester completely over the phone and online, and it couldn’t have been easier. The team was responsive, transparent, and made the entire process smooth from start to finish. Everything was clearly explained, paperwork was simple, and the vehicle arrived exactly as promised. Highly recommend Subaru of Rochester for anyone looking for a hassle‑free, remote buying experience. And a special shoutout to Jake Fratzke, the General Manager — his leadership truly shows. Jake went above and beyond to make sure my online purchase experience was smooth, transparent, and stress‑free. It’s clear he runs a top‑tier dealership that genuinely cares about its customers.
Posted on Google by Brandon Gamoke
We had a fantastic experience with Esad, start to finish. He went above and beyond!
Posted on Google by Angela Molde
Everybody was very congenial and helpful. You do need more than one person who does the final sales pitch, signing papers, and accepting payment. Granted, we had a longer wait than what is usual, but you should have someone else who can also do this part. We had to wait over two and a half hours to do the final step before we were completely finished and could leave.
Posted on Google by Vicky Hildman
Super staff, so easy to work with. Collins, my Salesperson, was great and made the experience so fun. Hats of to Subaru of Rochester. Love my Wilderness Crosstrek.
Posted on Google by Deb Navara
Great service as usual. I love our new 2026 outback
Posted on Google by Dennis Veerkamp
Great experience from viewing the car through to the actual purchase! Very professional and courteous dealership.
Posted on Google by R R
Overall great experience. Trace did an excellent job and provided all the information we needed.
Posted on Google by Tim Valley
They worked hard to get me a great deal on a fantastic car.
Posted on Google by Jeff Simkins
Our salesman is always so nice. 4th car we’ve purchased from Subaru of Rochester.
Posted on Google by Jody Nechanicky
Got to work with Elliot last week. He was helpful without being pushy and was able to get me a fair value on my trade in and got me into a nice 2024 Crosstrek. The whole process was pretty easy and Elliot was responsive to questions. If I had to complain about anything, I guess an owners manual and a full tank of gas when I picked it up would have been nice, but those are pretty minor things in my opinion. I wouldn't hesitate to do more business here in the future. *Edit* The owners manual actually shipped to my house a few days after I took the car, so that's pretty cool. Thanks again!
Posted on Google by Josh Wodarz
Very good experience. No high pressure sales or surprise charges. Professional, polite, honest.
Posted on Google by Greg Kruchko
Just bought our second car from them, they took care of us, both on sales with Elliot, & David Messer in service. When we need a vehicle in the future will definitely be going back.
Posted on Google by Cesar Torres
Best car and amazing service and very honest people. Definitely recommended ! Elliot and the GM Jake were so helpful and kind! Great service... Very friendly and honest !!! They explained everything in details and we love our New Crosstrek!!!
Posted on Google by Maryam Khan
This was my first time buying a car and I’m so glad I went the Subaru route. I worked with Elliot who helped me purchase the Forester Hybrid. Elliot and the folks at Subaru were transparent the whole time and made the process easy and stress free. It made purchasing my first car more meaningful and I’m grateful to everyone who was part of that process!!
Posted on Google by Fiza Khan
I appreciate how they were upfront, honest and easy to work with.
Posted on Google by Thom Flottemesch
We came in just to see how the new 2026 Outback compared to our 2024 Outback Touring XT. We upgraded to the 2026, lots of new updated features. Our salesman has beem great to work with.
Posted on Google by Dave Gertz
Our experience at Subaru was outstanding! Luis was extremely professional and knowledgeable. He provided excellent customer service, and was patient with our questions. Luis and his colleagues provided a seamless process for the purchase of our new Forester. Thank you!
Posted on Google by Kari Schwab
Good experience here! Brenen helped me with the purchase of my subaru and even delivered it to me since I live 1.5 hours away.
Posted on Google by Rebekah Veldboom
Great experience; very efficient with time and getting through the financing and sale. Would recommend to anyone looking for a good experience!
Posted on Google by Bryon & Alicia Zeone
Isaih and the rest of the staff was awesome to work with! Made buying our new vehicle super easy
Posted on Google by redneck recipe outdoors
I used to go to Dahl Subaru in La,Crosse because it is close, but after a few bad experiences I go to Penz. They take care of everything like its supposed to be. It is worth the extra hour of travel for me to go to Roch. And be taken care of like a proper subaru owner. Thanks Penz team.
Posted on Google by Dott Ott
I had a great experience working with Esad and Jake. Both were helpful and were able to work with me to find a great car at a great price. Would recommend both of them if you want an excellent experience purchasing a new vehicle.
Posted on Google by Kelly Peterson
Great salesman to work with, everyone helpful in every way wonderful experience
Posted on Google by Robert Larson
Jordan was professional, listened to what we were looking for, and helped us make the appropriate decision for our needs. The process was smooth from the initial interaction to the final sales.
Posted on Google by Ziad Zoghby
Everyone gave us excellent help with purchase of NeW Subaru Ascent tour8ng model!! BRennan was a great sales person to work with and very knowledgeable and took time to set up our phones remote start and facial recognition!!
Posted on Google by Julie McColloch
I had a wonderful experience purchasing a new Ascent at Subaru of Rochester, MN. The entire staff throughout the process was knowledgeable, patient and very thorough which made this purchase an easy one. Big shout outs to Bryce, Jordie and Jeremiah for their unwavering commitment to the Subaru Dealership.
Posted on Google by Nancy Jensen
We would highly recommend this dealership! Great customer service by all staff! We have worked with Elliott on purchasing a new vehicle many times and he was courteous, knowledgeable, friendly! We bought a new Subaru Cross Trek! We absolutely love it! We are now very proud to say we are part of the Subaru family because of Elliott and great experience! Highly recommend!
Posted on Google by Laurie Neff
Rochester Subaru really helped me find the exact car, model, trim, and color that I wanted and we super friendly, as well as patient with me as I was exploring all the options. Already loving our new Subaru and can't wait to get some road trips under its belt.
Posted on Google by Joel Olson
They fell over themselves to insure that I was a satisfied customer. In addition, they gave me above blue book value for my trade! Big shout out to Brennan my sales person, who couldn't be more patient and well meaning. When it's time, I'll be giving them my business again.
Posted on Google by Graham Greenfield
We were blown away by the incredible service provided to us during our purchasing of our new Outback. We are new to the Subaru crew and Penz made us feel welcome from beginning to end. We never felt pressured to purchase, were kept well informed, and provided the utmost respect. Esad was incredible!
Posted on Google by Lindsay Parson
Jacob was absolutely fantastic! I got a great price on my dream car.
Posted on Google by Anna Biren
Brennan has helped us 3 times in the past 7 months due to two encounters with deer. He was very helpful and knowledgeable and efficient. We are so happy with Subaru of Rochester and Brennan!
Posted on Google by Marcy Fadness
Great staff they are not there to just sell you a car they are there to build a relationship with the customer and find you a vehicle that will fit your lifestyle and more importantly your budget they are great at problem solving and finding a solution I purchased two vehicles from the Subaru of Rochester we all know buying a new car can be stressful and give a person anxiety they did a fantastic job of making the process exciting and took away any concerns I had the staff there really care about the people in the community I could see that through my experience I would recommend them to anyone that is on a new car journey purchase
Posted on Google by Jeffrey hass
Great not pushy salesperson and finance person.
Posted on Google by Pam Walsh
Very friendly - really listened - wants the customer to have the best driving experience Love my new car
Posted on Google by Kim Jones
I worked with Collins at Subaru of Rochester to purchase my new Ascent. He was great and made everything easy! I was in a car accident the evening before purchasing the Ascent. My 2017 Subaru Outback was totaled when a drunk driver hit me. I called Friday morning and told him exactly what vehicle I was interested in. He held it for me until we arrived that afternoon!
Posted on Google by Angie Weber
We bought a 2026 Subaru Outback in the Touring trim. Brenen M. was our sales representative and he was very knowledgeable as well as helpful. Subaru of Rochester is a very clean, up to date dealership. All the staff was friendly and I would recommend them to anyone looking for a Subaru.
Posted on Google by Cam Powers
Subaru of Rochester is one of the best and most friendly helpful dealership I have ever dealt with
Posted on Google by Linda Hummer
Recently purchased a new vehicle from Subaru of Rochester. Salespeople were great and finance was a breeze. They really made the process simple and there was no sales pressure throughout the process. I highly recommend!
Posted on Google by Mark Dockery
Vanessa, my salesperson, was just fantastic. If all my car buying experiences were like this, it would make the process a little less stressful. The team was truly caring and were adamant that they find the right car for me. Great customer service the following days after my purchase as well. Staying in touch with the customer will bring them back and show them genuine appreciation for their purchase.
Posted on Google by Paul Lucas
Inviting and comfortable atmosphere. Attentive and knowledgeable service. Fair prices and they ensure vehicles are inspected and ready to go before offering for sale. My sales rep was Elliot, and I would definitely recommend him.
Posted on Google by Drew Foell
Jordan was a great sales person that went over all the options thzt were available for the Subaru Outback that I was interested in leasing, and he got me exactly what I was looking for! Everyone at Rochester Subaru was very friendly and helpful! I would highly recommend checking these folks out!!!
Posted on Google by David Guy
All workers help
Posted on Google by John Matuszewski
My sales person,Olivia, was very helpful and knowledgeable. She even let me take it to lunch! I love my blueberry Subie!
Posted on Google by Dorothy Miceli
Brennan was amazing to work with, answered all of our questions. We were going back and forth and he was so Patient with us. I can proudly show off my new ride!!!
Posted on Google by Alexis Massop
We would highly recommend Subaru of Rochester when looking for a new or used vehicle. The service and staff were excellent, knowledgeable and professional. Our sales professional Luis listened to what we were looking for and explained the models and features. Caleb the GM and Jeremiah in Finance made the purchase process smooth and hassle-free. From the time we walked in and met Luis, until we drove away we were happy with the service and process. Thank you all!
Posted on Google by Crystal Olson
Quick and straightforward purchase for my daughter. Salesperson was good to work with and explained everything to her.
Posted on Google by Ryan Sinning
4th or 5th Subaru Forester we have bought from here, 3rd one from Elliott! He is the best salesman we have ever had in 50 years of buying cars! He’s the reason we keep coming back, also the nicest and most customer friendly dealership! Love the customer lounge and all the snacks and drinks they offer. Truly makes the car buying experience less stressful.
Posted on Google by Susie Freed
Very friendly people working there. Made leasing a car easy. Elliott in sales and Alex in finance were extremely helpful and friendly.
Posted on Google by shanan pierce
My sales person Elliot was amazing. So great to work with and listened to my needs with no high pressure sales. They stayed past hours to assist me with the sale after ai traveled 2 hours after a very long work day. This is my second purchase from this dealer and I will be back.
Posted on Google by Nicole Schweitzer
I will never be able to say enough kind words regarding my experience at Subaru. Isaiah went above and beyond. Taking time to go over the interior of the vehicle and answering any of my foolish questions. Isaiah made this experience, very painless and very pleasant. He is an exceptional sales person, but also an exceptional person.
Posted on Google by Adele Becker
had a good experience
Posted on Google by mike price
Great experience purchasing my crosstrek!! My sales associate Elliot was fantastic throughout the process!! Very friendly, never pressuring, and gave me all the information I needed to make the purchase decision that was right for me. Thank you Rochester Subaru!!!
Posted on Google by Jerilyn Ree
Esad is practical and just a great partner in making decisions for your next car purchase. He is knowledgeable, reasonable and kind. This is my second purchase with Esad and he works with my busy work and life schedule- I have purchased two Subarus now and with each I was in and out of the dealership on purchase day in under 2 hours. The staff at Penz Subaru Rochester are friendly and welcoming.
Posted on Google by Carrie Witter
I worked with Luis V at Penz Rochester Subaru. He did a fantastic job. He made the purchasing process seamless and I was in and out quickly. Overall very satisfied and would buy from him again.
Posted on Google by Jeremy Bell
Professional, timely & friendly service.
Posted on Google by Katie Deeg
Had the best experience with the shuttle driver. What a genuine gentleman! He’s a keeper.
Posted on Google by Nicole Srock
Everytime we go there all of the employees are very friendly and courteous.
Posted on Google by Roland K
I love the service and the staff.
Posted on Google by Becky
Collins helped me purchase a 2010 toyota corolla from them and he was amazing, very polite and helpful and a kind man who made me feel confident in my purchase. My car runs like a dream :)
Posted on Google by Ray Graham
Everyone was very professional, friendly and accommodating.
Posted on Google by Ivy Endris
Matt, the salesman was very accommodating. He answered all questions and easy to visit with.
Posted on Google by Donavon Nagel
Hands down the best car buying experiences we’ve ever had. This is our third car purchase with Esad and the crew. We truly wouldn’t go anywhere else.
Posted on Google by Candace Evert
Isiah was a great host in looking for a used car. It was an early Monday morning and I had called ahead to make sure it was still there. He had it washed and right up front for me in 20 minutes when I arrived. Knew his vehicle even though it was not a Subaru and was a great co-pilot during the test drive. Very responsive to text messages and made for a great overall experience.
Posted on Google by Leon Aalderks
They treat me with respect and helped me get the vehicle I wanted at the price I wanted.
Posted on Google by Debra Jene Collum
I JUST PURCHASED MY THIRD SUBARU FROM PENZ ROCHESTER SUBARU. WE HAD A 2025 OUTBACK AND WE STOPPED IN FOR OUR FREE OIL CHANGE, WHILE WE WERE THEIR WE LOOKED AT THE NEW 2026 VERSION. WE LOVED THE NEW STYLE SO MUCH WE ENDED UP TRADING OURS IN WITH A LOWER INTEREST RATE AND THE PAYMENT ACTUALLY WENT DOWN SOME. WHAT A DIFFERENCE!!! THE NEW OUTBACK IS AN AMAZING CAR AND WE LOVE IT!! IT'S LIKE A TOTALLY DIFFERENT LUXURY CAR! IF YOU LIKE SUBARU'S I WOULD RECOMMEND STOPPING IN AND CHECKING ONE OUT! THEY TREATED ME SO WELL AND NO PRESSURE. MY WIFE AND I FIGHT OVER WHO GETS TO DRIVE. I LET HER WIN BECAUSE I LIKE WATCHING HER SMILE!! :)
Posted on Google by CHRIS PROELL
buying a car from any dealership is worse than going to a dentist
Posted on Google by Dennis kofstad
Great customer service. Olivia and the whole team was all about making sure that we had a good car buying experience.
Posted on Google by Gary Kroger
My friend was shopping for a car and I helped her with that. We visited several dealerships in Rochester and we ran into different situations, from inflated prices to lack of transparency in the process. We came to Subaru of Rochester and not only did we like the car that my friend ended up buying but the whole process was clear and transparent and we never felt pushed into anything. Brenen, the salesperson and the whole buying experience were great!
Posted on Google by Fernando Echeveste
Everyone was great to make sure we got what we wanted.
Posted on Google by Dianne Dunn
I really like Subaru so that was an easy choice but the salesman that helped me was great. The only thing hard was the paper work that took a long time.
Posted on Google by Rick Garmers
Best car dealer ever! This company takes care of all your needs or wants! Top notch salesmen and a company you can trust! Subura is the best car ever!!❤️❤️❤️❤️
Posted on Google by Carole Pearson
Excellent experience purchasing new Outback. Lots of information and no pressure. Very attentive staff.
Posted on Google by Charlene Oftedahl
Love Penz Subaru!! EVERYONE goes out of their way to make sure the customer is happy with the service they get, the purchase they make and the financing they may need. Esad. Luis, Mike and everyone.....KUDOS to you!!
Posted on Google by Julie Salvesen
We had a great experience at Penz Automotive Group (Subaru) in Rochester, MN. Our sales person was Elliot and he was AMAZING! No high pressure sales…just a genuine interest in what we wanted/needed and a desire to ensure he got us into the right vehicle. It’s now been about a month since our purchase (a 2026 Subaru Forester - Wilderness Edition) so we’ve completed the sale, completed financing, and had our first experience with the parts department (for some add-ons), and Service Center (for installation). It’s the little things that make a big difference and Penz Automotive Group (Subaru) in Rochester leaves no stone unturned. From door attendants who greet you and open the door for you every time you visit, to service center employees who make themselves available to you during their lunch — this place is top notch! If the rest of our ownership experience continues this way, I can confidently say that our first Subaru purchase won’t be our last! Thank you for making car buying less stressful, virtually hassle-free, and (dare I say) somewhat enjoyable! Keep up the outstanding work!!
Posted on Google by NoDramaMama
Had a great experience at Penz Subaru! The staff were all friendly and helpful, especially Sandra and Jake. Two thumbs up highly recommend!
Posted on Google by Aaron Trader
Collins was the service writer I worked with, and I am deeply impressed. Subaru begins with a series of questions, pinpointing your tastes, values, and desires. You are guided, not led, through this process. My answers mattered. When other dealerships made me feel poor, unimportant, and like they were doing ME a huge favor, Collins and the team at Rochester Subaru made me feel important, and they assured me that they will help me find a way to meet my needs and desires. They made this not only easy, but enjoyable. They have a great product and an even better team. And fun sidebar: a customer came in to leave them a tub of homemade cookies while I was there. They have, clearly, made an impression on more than just me. Even if you are Subaru-skeptical, I think you should at least shop here once the next time you are looking for a car, just so you know how a customer can and should be treated.
Posted on Google by Ashley Sackreiter
I had a great experience working with Matt H. at Subaru. From start to finish, he was professional, knowledgeable, and genuinely helpful without ever being pushy. He took the time to answer all my questions, walked me through my options, and made sure I felt confident in my decision. What really stood out was how easy he made the whole process. everything was smooth, transparent, and stress-free. It’s clear he cares about his customers and wants them to leave happy. I would definitely recommend asking for Matt H. if you’re in the market for a vehicle!
Posted on Google by Betty Retana
Thank you to Jordy and management team, I love my car!
Posted on Google by Katie Morris
They were very nice and helped a lot with getting the car I wanted
Posted on Google by Elijah Satele
We purchased our vehicle from Subaru of Rochester in the middle of several tornados. In all of the chaos they stayed professional. We were well taken care of and will be purchasing future vehicles from them! I would highly recommend Subaru of Rochester!
Posted on Google by Courtney Stewart
Love Subaru of Rochester! They are great with their service. Made getting my new car a breeze and the gift they sent was wonderful!
Posted on Google by Lauren Schultz
Best sales experience ever.
Posted on Google by Stuart Hamilton
Loving my new Subaru Crosstrek! Huge thank you to Elliott, Alex, and the rest of the team for making the whole process so easy and stress-free. Appreciate all your help!
Posted on Google by Julia Batson
It was great! Truly awesome buying experience!
Posted on Google by Chris Sheehan
My experience with Subaru was perfect. Isaiah was welcoming, very professional, kind and helpful. Between Isaiah and Amy, they found the car that I wanted. It came in at a reasonable time and got me on the road. I love my Forester. Subaru in Rochester is an awesome car and company. I would recommend them highly. In fact this is my 5 Subaru.
Posted on Google by Linda Dorschner
I have enjoyed dealing with both the sales and service staff.
Posted on Google by Tim Hamel
Found a great vehicle. Didn't think i could pull it off but Brennan offered some creative finance options and we closed the deal that day. I drove over an hour tl get there but it was well worth it.
Posted on Google by Matt Nagel
Jesse was great
Posted on Google by Jeramiah Huber
Amazing experience! Everybody we interacted with truly represented the “Minnesota Nice” persona. Special shout out to Luis Velez! He is kind, caring, and just an all around fun person to be around! Luis and team were very accommodating to me and my family!
Posted on Google by Steffenee Villont
Car shopping can be stressful. But Subaru of Rochester made it a remarkably pleasant experience. The staff we dealt with included Jacob Hansen, Jeremiah Steege, Collins Kiyaga, and Amy Anderson. They were all friendly and professional. Jacob and Collins in Sales patiently explained the features of the 2026 Forester we were interested in. Amy discussed the assistance offered to learn about all the technology that comes with vehicles these days. Finally, Jeremiah went through all of the optional protection packages and processed our paperwork efficiently. Unlike many dealers, Jacob at Subaru of Rochester immediately provided us with the out-the-door price via email before we drove the two hours to Rochester. Also, there were no forced dealer add-ons, which still happens at other dealers. Getting the OTD price and no forced add-ons were HUGE to us! If you're looking for a vehicle, we highly recommend Subaru of Rochester. They earned our business with the perfect balance of promoting their products, but with a low-pressure approach. Great job to all!
Posted on Google by Diane Herdegen
We had a very good experience with Isaih Handy. He was helpful and understanding.
Posted on Google by Nancy & Larry Bauer
Everyone was so friendly and helpful! This is my second purchase at Penz and both experiences have been excellent!
Posted on Google by Sue Donlinger
I just purchased a 2025 Subaru Outback Limited from Subaru of Rochester and I love it! Elliot was great to work with in purchasing my new car. I worked with him on the purchase of my 2018 Subaru that I traded in. Love the Outback!! I would recommend Subaru of Rochester to everyone!
Posted on Google by Jeff Hagen
I had a really great experience at Subaru of Rochester. From start to finish, everyone was friendly, professional, and easy to work with. I recently purchased a Hyundai Sonata, and the whole process was smooth and stress-free. A big shoutout to Matt for his amazing customer service—he was patient, knowledgeable, and made sure I felt comfortable every step of the way. He truly went above and beyond to make everything easy. Thank you to Matt and the entire team for such a positive experience. I really appreciate it and would definitely recommend them to anyone looking for a hassle-free car buying experience!
Posted on Google by Dubat Trucking
I don't normally have my 2019 Subaru Forester serviced by Rochester Subaru. But this was something that was covered by an Extended Warranty. I am very pleased with the service I received. I was treated like a human being as opposed to a number and "one more job we have to get done today." John in the service department was especially helpful - getting me a loaner car since the job was going to take all day. They recommended two other service items but I was not prepared to do them so I said no thanks. That was the end of it, no pressure, no BS about the car blowing up the minute I drove it off the lot if they didn't fix those other items. They said the work would be covered by the extended warranty and it was. There was no "surprise" you do have to pay postage on the parts or something equally ridiculous. I would highly recommend Rochester Subaru service.
Posted on Google by David Meir
Bought a nice used Camry from Isaih Handy – very smooth experience, and I would happily do it again!
Posted on Google by E V
Top notch dealer. Loved the low pressure sales approach. This was my first purchase at this dealer and will definitely be returning. The GM, salesman, and business office manager were all very professional. At this dealership I feel you are truly a valued customer and not just a number
Posted on Google by Kim Seipel
The staff was empathetic, understanding, professional, and patient.
Posted on Google by Linnea Seiver
All went great with no issues. Staff was great.
Posted on Google by Leo hazelton
I purchased my 2026 Subaru Ascent from Subaru of Rochester completely over the phone and online, and it couldn’t have been easier. The team was responsive, transparent, and made the entire process smooth from start to finish. Everything was clearly explained, paperwork was simple, and the vehicle arrived exactly as promised. Highly recommend Subaru of Rochester for anyone looking for a hassle‑free, remote buying experience. And a special shoutout to Jake Fratzke, the General Manager — his leadership truly shows. Jake went above and beyond to make sure my online purchase experience was smooth, transparent, and stress‑free. It’s clear he runs a top‑tier dealership that genuinely cares about its customers.
Posted on Google by Brandon Gamoke
We had a fantastic experience with Esad, start to finish. He went above and beyond!
Posted on Google by Angela Molde
Everybody was very congenial and helpful. You do need more than one person who does the final sales pitch, signing papers, and accepting payment. Granted, we had a longer wait than what is usual, but you should have someone else who can also do this part. We had to wait over two and a half hours to do the final step before we were completely finished and could leave.
Posted on Google by Vicky Hildman
Super staff, so easy to work with. Collins, my Salesperson, was great and made the experience so fun. Hats of to Subaru of Rochester. Love my Wilderness Crosstrek.
Posted on Google by Deb Navara
Great service as usual. I love our new 2026 outback
Posted on Google by Dennis Veerkamp
Great experience from viewing the car through to the actual purchase! Very professional and courteous dealership.
Posted on Google by R R
Overall great experience. Trace did an excellent job and provided all the information we needed.
Posted on Google by Tim Valley
They worked hard to get me a great deal on a fantastic car.
Posted on Google by Jeff Simkins
Our salesman is always so nice. 4th car we’ve purchased from Subaru of Rochester.
Posted on Google by Jody Nechanicky
Got to work with Elliot last week. He was helpful without being pushy and was able to get me a fair value on my trade in and got me into a nice 2024 Crosstrek. The whole process was pretty easy and Elliot was responsive to questions. If I had to complain about anything, I guess an owners manual and a full tank of gas when I picked it up would have been nice, but those are pretty minor things in my opinion. I wouldn't hesitate to do more business here in the future. *Edit* The owners manual actually shipped to my house a few days after I took the car, so that's pretty cool. Thanks again!
Posted on Google by Josh Wodarz
Very good experience. No high pressure sales or surprise charges. Professional, polite, honest.
Posted on Google by Greg Kruchko
Just bought our second car from them, they took care of us, both on sales with Elliot, & David Messer in service. When we need a vehicle in the future will definitely be going back.
Posted on Google by Cesar Torres
Best car and amazing service and very honest people. Definitely recommended ! Elliot and the GM Jake were so helpful and kind! Great service... Very friendly and honest !!! They explained everything in details and we love our New Crosstrek!!!
Posted on Google by Maryam Khan
This was my first time buying a car and I’m so glad I went the Subaru route. I worked with Elliot who helped me purchase the Forester Hybrid. Elliot and the folks at Subaru were transparent the whole time and made the process easy and stress free. It made purchasing my first car more meaningful and I’m grateful to everyone who was part of that process!!
Posted on Google by Fiza Khan
I appreciate how they were upfront, honest and easy to work with.
Posted on Google by Thom Flottemesch
We came in just to see how the new 2026 Outback compared to our 2024 Outback Touring XT. We upgraded to the 2026, lots of new updated features. Our salesman has beem great to work with.
Posted on Google by Dave Gertz
Our experience at Subaru was outstanding! Luis was extremely professional and knowledgeable. He provided excellent customer service, and was patient with our questions. Luis and his colleagues provided a seamless process for the purchase of our new Forester. Thank you!
Posted on Google by Kari Schwab
Good experience here! Brenen helped me with the purchase of my subaru and even delivered it to me since I live 1.5 hours away.
Posted on Google by Rebekah Veldboom
Great experience; very efficient with time and getting through the financing and sale. Would recommend to anyone looking for a good experience!
Posted on Google by Bryon & Alicia Zeone
Isaih and the rest of the staff was awesome to work with! Made buying our new vehicle super easy
Posted on Google by redneck recipe outdoors
I used to go to Dahl Subaru in La,Crosse because it is close, but after a few bad experiences I go to Penz. They take care of everything like its supposed to be. It is worth the extra hour of travel for me to go to Roch. And be taken care of like a proper subaru owner. Thanks Penz team.
Posted on Google by Dott Ott
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